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January promotional activity reflects EDLP emphasis
Consistent with Walmart’s drive toward every day low prices, January saw the company run fewer, but larger advertising inserts, according to the latest information from marketing intelligence firm Market Track. To see how Walmart’s advertising activity stacked up to other top retailers, click here.
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Reports: Google plans to open first freestanding store
Dublin, Ireland -- Multiple reports on Thursday said that search giant Google plans to open its first stand-alone retail store, at its European headquarters in Dublin, Ireland.
The company last year in London tested a 285-sq.-ft. in-store shop where consumers could try out and buy Chromebooks and a few accessories. Located in a computer store, the in-store shop was open for approximately three months.
According to the reports, the Google store would be open to the public and would sell various Google merchandise.