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Study: Twitter, LinkedIn appropriate social media building blocks for retail marketers
Atlanta -- The Coca-Cola Retailing Research Council has published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn.
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Nordstrom marketing exec named chief merchant for HSN
St. Petersburg, Fla. -- HSN announced Thursday that it has appointed Nordstrom chief marketing officer Anne Martin-Vachon as its new chief merchant.
Effective May 14, Martin-Vachon’s will assume the position of chief merchandising officer for the multichannel retailer, charged with overseeing HSN's merchandising and planning teams. She will report directly to Mindy Grossman, CEO.