Strategy

In its PizzaRev case study series, CSA offers an insider’s look at the conception, initial rollout and growth of the southern Calif.-based fast-casual concept PizzaRev. Likened to “the Chipotle of pizza,” this innovative chain lets customers choose from an artisanal array of toppings to craft their own pizzas very quickly in a high-end stone hearth oven. A test kitchen in Northridge, Calif., was launched in April 2012 and two additional locations quickly followed.

BitPay, a payment service provider specializing in e-commerce, B2B and enterprise solutions for virtual currencies, is now offering translations into 10 languages plus English for its entire checkout experience.

Merchants servicing international customers can now present bitcoin payment instructions in the buyer’s native language, allowing merchants to more easily conduct business in emerging markets.

Los Angeles — Mack Urban Real Estate Group and AECOM Capital have acquired six acres in the Los Angeles central business district. The $80 million transaction is the largest land acquisition in the CBD since before the recession. The seller was EVOQ Properties.

The acquisition is part of a Mack Urban and AECOM plan to build a portfolio of class A, institutional quality multifamily developments in West Coast gateway cities.

Wilmington, N.C. -- National mobility equipment franchisor 101 Mobility is seeking to attract potential franchisees in the Kansas City, Mo., market. 101 Mobility has introduced geo-specific online advertising combined with SEO-rich organic content to reach potential Kansas City franchise candidates.

101 Mobility currently has 29 franchisees operating physical and online stores in 70 territories.

Atif Rafiq was named to the newly created position of chief digital officer at McDonald’s after previously serving as general manager of Kindle Direct Publishing at Amazon.

In his new role, Rafiq will lead McDonald's global digital strategy focusing on future growth in e-commerce, modernizing the restaurant experience and engaging with consumers across the digital landscape. Rafiq will report to chief brand officer Steve Easterbrook.

Plano, Texas – J.C. Penney Company, Inc. has reportedly named Jan Hodges, a senior marketing executive who has been with the retailer for 25 years, to the position of senior VP and general manager of home goods. According to Reuters, Penney CEO Myron Ullman sent out an employee memo on Oct. 3 informing workers that Hodges would assume the new position on Nov. 1.

San Francisco – Twitter has officially filed for an IPO with Securities and Exchange Commission (SEC). The social network reported a net loss of $79.4 million, down 38% from the previous year, on revenue of $316.9 million in 2012, a 198% increase from 2011.

In addition, Twitter said in the filing it has 215 million members who send 500 million tweets per day.

Northbrook, Ill. — Pine Tree Commercial Realty has announced the appointment of Julie Zamudio as VP of design and construction. Zamudio most recently served as lead manager of the multi-site group banking and retail sectors in the Chicago office of Lend Lease Construction Inc.