Strategy

New Albany, Ohio – Abercrombie & Fitch is using a consumer-driven predictive analytics solution from First Insight Inc. to help the retailer make faster and more accurate design, buying and pricing decisions, thereby reducing markdowns and mitigating risks associated with new product introductions.

Woonsocket, R.I. – The Feb. 5 decision by CVS to stop selling cigarettes and other tobacco products by October 2014 reportedly created a large volume of related discussion on social media. According to analysis from social media analysis technology provider Crimson Hexagon, as of 6 p.m. on Feb. 5, there were more than 139,000 total posts on Twitter (92% of the conversation) and public Facebook (8% of the conversation) posts mentioning CVS.

Digital coupon marketplace RetailMeNot said that its investments are paying off, following a strong performance in the fourth quarter ended Dec. 31, 2013.

The company reported net revenues for the quarter of $78.5 million, an increase of 55% compared to $50.8 million the prior-year quarter. Organic net revenues, which exclude net revenues from acquired businesses not owned during both comparative periods, increased 50%.  

Deerfield, Ill. -- Responding to the announcement by CVS Caremark that its plans to stop selling tobacco products in its stores, Walgreens stated that the category has been under review at its stores, too.

Walgreens has been evaluating its tobacco line for “some time,” and, according to spokesperson Michael Polzin, it “will continue to evaluate the choice of products our customers want, while also helping to educate them and providing smoking cessation products and alternatives that help reduce the demand for tobacco products.”

Sionic Mobile, an m-commerce company that provides mobile gifting, payments and rewards, has added William Mills, CEO of William Mills Agency, to its advisory board of directors. Mills has more than 30 years of financial marketing and branding expertise.

Seattle — Nordstrom has announced plans to open a Nordstrom Rack at Mercer Mall near Princeton, N.J. Plans call for the approximately 35,000-sq.-ft. store to open in the spring of 2015.

Mercer Mall is owned and managed by Federal Realty Investment Trust www.federalrealty.com. The new store will add to the current tenant line up, which includes T.J.Maxx, Bed Bath & Beyond, DSW and Shop Rite.

San Francisco -- The Levi's brand has chosen a customized advertising agency model. Effective immediately, the Levi's brand will transition to a combined agency team from Draftfcb Worldwide and The House Worldwide to deliver global marketing, creative and strategic support.