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M-A-C Cosmetics leases Manhattan location
New York — M-A-C Cosmetics has signed a long-term lease at 853 Broadway in Manhattan’s Union Square, according to The Feil Organization, the building’s owner and manager. RKF represented M-A-C in the lease negotiations. The retailer plans to open in time for the 2014 holiday shopping season.
M-A-C will occupy a space on the ground floor and project a two-level storefront plus 14 ft. of frontage along 14th Street, giving it excellent visibility.
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Amazon enters the smartphone ring
Amazon has thrown its hat into the smartphone ring. At an event in its hometown of Seattle, the online retailer unveiled Fire, the first smartphone it has ever designed.
In a marketplace that’s already crowded with the latest iPhones, Andriods and Blackberrys, Amazon has invested in two new technologies —
Dynamic Perspective and Firefly — that make Fire a compelling product that won’t get lost in the mix.
