Strategy

New York – Martha Stewart Living Omnimedia (MSLO) reported net income of $2.24 million in the second quarter of fiscal 2014, a turnaround from a net loss of $636,000 in the second quarter of the previous fiscal year. Revenues fell 11% to $37.6 million from $42.2 million, due to lower print and merchandising revenue partially offset by higher digital advertising revenue.

Online home furnishings company Wayfair has added e-commerce expert Romero Rodrigues to its board of directors.

Rodrigues, a 36-year-old Brazil native, is currently global CEO at South African company Naspers, which acquired his company Buscape in 2009 for $374 million.

Houston -- Mattress Firm Holding Corp. has completed its rollout of Genesis Credit second-look financing, which is powered by Genesis Financial Solutions. Genesis Credit allows customers with less-than-perfect credit to purchase goods and services from any Mattress Firm location.

Hormel Foods Corporation has elected three new members to its board of directors: Gary C. Bhojwani, chairman of Allianz Life Insurance Company of North America; Sally J. Smith, president and CEO of Buffalo Wild Wings; and Steven A. White, president, Comcast West Division.

“We welcome Gary, Sally and Steve to our board and look forward to their valuable input and contributions to the growth and success of Hormel Foods,” said Jeffrey M. Ettinger, chairman of the board, president and CEO of Hormel Foods.

Bentonville, Ark. – Wal-Mart Stores Inc. has made a follow-on order for GenKey fuel cell units from Plug Power Inc. Wal-Mart will add an additional, seventh, GenKey site to the original six-site contract it announced in February 2014.

Chicago – Retail experts from professional services and investment management firm JLL are managing two new shopping centers. JLL has been retained by Ashkenazy Acquisition Corp. to manage Beverly Connection, a 348,285-sq.-ft. shopping mall in Los Angeles, and also been retained by 759 Ventures LLC to manage the 58,280-sq.-ft. 2424 North Davidson Street center in Charlotte, North Carolina.

Niwot, Colo. -- Claire Fahie-Conley, VP of U.S. retail for Reebok, has been appointed Crocs' VP of retail for North America. In this role, Fahie-Conley will be responsible for overseeing all aspects of the retail footprint in North America, including the entire fleet of full-price and outlet stores.

Dublin, Ohio - The Wendy’s Company has extended its partnership and will continue licensing APT’s Test & Learn software for another three years. Wendy’s will use the software to test strategic initiatives in menu changes, remodels, marketing, pricing, and operations across its system of more than 6,500 company and franchise-operated restaurants.