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Fresh marketing for the Fresh Market
After reporting disappointing financial results for the first quarter, the Fresh Market can use all the help it can get in communicating its value proposition to shoppers.
So it may not come as a surprise that the grocery chain has selected a new advertising agency to drive growth going forward. The Fresh Market announced that its new agency, Zimmerman, will conduct strategic planning, creative services, brand activation, media planning & buying (traditional and digital), internal campaign development and social media activation for the company.
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Gander Mountain opens a second store in St. Louis metro area
O'Fallon, Ill. -- Gander Mountain will open a store in O'Fallon, Illinois, on May 28.
The new 61,000-sq.-ft. Gander Mountain store features an exterior and interior layout that reflect its new store design, featuring innovative interior elements, displays and fixtures.
"We are excited to open our second Gander Mountain location in the St. Louis Metro and provide the countless outdoors enthusiasts with the gear they need," said Gander Mountain president and COO Mike Owens.

