Strategy

Deerfield, Ill. - Mondelez International has renewed its global strategic partnership with Facebook, with a focus on creating and delivering creative video content and driving impulse snack purchasing online. Through this partnership, the companies will work together to leverage and innovate around video consumption and mobile commerce.

Ann Arbor, Mich. - Customer satisfaction with goods and services purchased and consumed in the U.S. suffered a fifth consecutive quarterly decline, sending the American Customer Satisfaction Index (ACSI) to its lowest point since 2006. According to the ACSI, the national level of customer satisfaction is down 0.7% to 74.7 on a 100-point scale in the first quarter of 2015 and is off 2.7% since peaking in the fourth quarter 2013.

Orlando, Fla. - Darden Restaurants Inc. plans to separate a portion of its real estate assets through a combination of sale leaseback transactions and a new, publicly traded real estate investment trust ("REIT"). Under the plan, Darden will transfer approximately 430 of its corporate stores to the REIT, with substantially all of the REIT's initial assets being leased back to Darden.  

The National Retail Federation is recognizing the nation's top law enforcement officers with the organization's annual loss prevention awards.

Recipients of the Ring of Excellence, Law Enforcement Retail Partnership and Retail Case of the Year will be honored during an awards ceremony at NRF PROTECT, the retail industry’s largest event for retail loss prevention executives in North America.

Shopper marketing firm Saatchi & Saatchi X has promoted one of its senior executives to be its next president.

CVS Health has selected a DigitasLBi executive to be its next marketing chief.

As competition for online sales becomes ever more aggressive, Sam’s Club has unveiled a "shocking" new promotion to attract shoppers to its website.

The retailer is launching a program called Shocking Values, which will offer daily deals at SamsClub.com with up to 60% off regular retail prices on brands consumers know and love.

Rebel flags are now a hot commodity after numerous retailers yanked Confederate-related merchandise from their stores and websites.

Wal-Mart, Sears and eBay announced their decisions Monday, and South Carolina Gov. Nikki Haley called on legislators to remove the flag from the statehouse grounds. After doing so, sales of Confederate flags spiked on Amazon to claim first, second, and third place on the site's list of biggest sales gainers in the previous 24 hours. Prices ranged from under $2 to nearly $16 per flag.

Hangzhou, China – Alibaba Holding Group Inc. is reportedly planning to boost its investment in Russia. According to the China Want Times, Alibaba chairman Jack Ma said expanded e-commerce operations in Russia would be part of a broader effort called “One Belt One Road” that would electronically connect China with countries in Eastern Europe for trading.

Seattle – Nordstrom Inc. plans to open Nordstrom Rack at Waikiki Trade Center in Honolulu, Hawaii. The approximately 34,000-sq.-ft., two-level store is scheduled to open in spring 2016.

The property was acquired by Coastwood Capital Group, LLC in late 2013.