Strategy

Hello Kitty Cafe is pretty darn cute — and popular.    Located at the Irvine Spectrum Center in Irvine, California, the pop-up café opened on July 15, and draw such crowds that it had to temporarily close for a few hours. It’s housed within a pink shipping container that has been refurbished to feature a counter and dining patio area, complete with bistro tables and pink-and-white striped awnings. Bold character graphics adorn the exterior and interior container panels.  

The customer journey for The Yankee Candle Company Inc. has many potential steps, and the company is ensuring they are all connected and help bring shoppers closer to making a purchase.  

The Kroger Co. on Tuesday announced a series of management changes.    The retailer said Bill Breetz, president of its Houston division, will retire effective Aug. 26. Breetz began his Kroger career in 1972 as a bagger in Louisville, Kentucky., and went on to hold several leadership positions at the chain.      Marlene Stewart, who currently serves as president of the company's Dillons division, will succeed Breetz.    

Dick’s Sporting Goods is building a new $100 million regional distribution center that will service more than 200 stores throughout the Northeast.   The 650,000-sq.-ft. facility will be located at Broome County Corporate Park in Conklin, New York. Construction will begin in August 2016 and is scheduled for completion in early 2018. Dick’s expects to create 466 full-time jobs at the center during the next five years.  

Cindy Schooler has joined SRS Real Estate Partners as a senior VP in the Orlando, Florida, office directing landlord and tenant representation. She held a similar role with Cushman & Wakefield in Central Florida for the past two years.   Schooler has long experience in retail site selection, having spent eight years performing market analysis and negotiating leases for new restaurant concepts with Restaurant Partners in Orlando. She also spent five years as owner of Cynco Properties, a real estate broker.  

The Tile Shop is on a roll.   The chain on Tuesday reported an 8.2% increase in same-store sales for the second quarter, along with a 20% reduction in new store buildout costs. The retailer also said it is launching an in-store and online tool that allows customers to personalize and visualize how an entire room or a distinct space will look upon completion of a project.  

It appears that Aeropostale Inc., which declared Chapter 11 bankruptcy in May, will be selling its assets rather than reorganizing.       The teen retailer said in court papers that “reorganization on a standalone basis is not feasible.” Instead, it will look for a “stalking horse” to make the lead bid at an auction next month, Bloomberg reported.   

Adhering to its company motto of “Quality Shopping Malls in Compelling Markets,” PREIT reached an agreement to sell the Washington Crown Center in Washington, Pennsylvania. At the same time, it announced it had put the Beaver Valley Mall up for sale.   In a press release, PREIT noted it had embarked on a portfolio optimization program focusing not just on new properties, but on new types of tenants that could fuel growth.