Strategy

Butler Enterprises has named a Gainesville insider to promote and market its Neighborhoods at Butler project in that Florida college town.   The complex’s new director of marketing, Mary Reichardt, arrives at Butler from the Visit Gainseville-Alachua County Tourism Development Office, where she served as marketing chief. There, she created the county’s first brand strategy to establish awareness across the U.S. and in Europe.   

Macy’s is expanding its off-price concept, Macy’s Backstage, in a pop-up format.   In a test, the department store retailer is placing Backstage pop-ups in 45 existing Macy's stores in time for the holiday shopping season, the Cincinnati Business Journal reported.  

The TJX Companies topped earnings and sales forecasts for its third quarter as deal-loving consumers flocked to its stores.   The off-price apparel and home goods retailer reported that net sales for its third quarter, ended Oct. 29, rose 7% to $8.3 billion, on top of a 5% increase last year.    

The Home Depot on Tuesday reported sales and earnings for its third quarter that exceeded forecasts.    The world’s largest home improvement retailer posted a double-digit increase in earnings during the quarter, which it characterized as a balanced across-the-board period of growth.    Net sales jumped 6.1% to $23.2 billion, compared to $21.8 billion in the same quarter last year.   Comparable-store sales in the U.S. increased 5.9%. 

The Mall at Prince Georges in suburban Washington, D.C. will welcome a 16,000-sq.-ft. DSW location and an 11,000-sq.-ft. ULTA in second quarter 2017. The signings are part of PREIT’s ongoing strategic plan to re-outfit its centers with “in-demand” retailers.   “The property has just begun its transformation into an elevated, vibrant shopping and dining destination commensurate with the development that has occurred in the surrounding area,” said Joseph F. Coradino, CEO of PREIT.  

Regency Centers, a major player in grocery-anchored centers with 307 properties, and Equity One, owner of 98 retail properties, have signed an agreement to merge. Regency will continue as the surviving public company and, it claims, assume the position as the largest shopping center real estate investment trust.   The combined company is expected to have a total market capitalization of approximately $15.6 billion.   

Ikea continues to expand its use of renewable energy.   The retailer plans to install the largest rooftop solar array in the state on Illinois on its distribution center in Joliet.   

Here’s a daunting statistic: The value of merchandise ordered via same-day delivery is expected to exceed $4 billion by 2018 — it was $100 million in 2014. The big reason for this jump is the grueling pace set by Amazon Prime Now, which offers two-hour delivery for consumers in 27 US markets and counting.