Strategy

For the past five years, retailers and millennials have been in a very one-sided relationship.    Big budgets were spent to capture and engage with this highly sought-after group of consumers through intelligent advertising, a carefully curated social media presence, and viral marketing campaigns. And in true millennial fashion, the response was indifferent.    But retailers, it’s no longer all about millennials.   

CBL announced it has closed on a sale of three Tier 3 malls to Hull Property Group for a price of $32.25 million. Changing hands are the Randolph Mall in Asheboro, North Carolina, and the Regency Mall in Racine, Wisconsin.    The identity of the third property was not disclosed.  

Staples has appointed Faisal Masud to the newly created role of chief technology officer.     Masud had previously served as executive VP of global e-ecommerce since joining the company in May, 2013. Prior to Staples, he served as VP and general manager for Groupon, responsible for managing Groupon Goods’ global strategy and execution. He also held various leadership roles at eBay and Amazon.  

Land’s End has appointed a seasoned fashion and luggage veteran as its next chief executive.    The apparel retailer named Jerome Griffith to be its next CEO, effective March 6, 2017. Griffith most recently served as president and CEO of upscale luggage brand Tumi Holdings from 2009 until its sale in August 2016 to Samsonite International. He will also join the Lands’ End board of directors.  

GNC Holdings is changing its pricing structure and marketing, and adding tech enhancements to its store environment as it looks to replace what it described as “an old broken model.”      The company announced that all corporate stores will close on Dec. 28 and reopen on Dec. 29, when GNC will offer customers a “dramatically improved experience with the launch of One New GNC.”  

The Kroger Co. is offering early retirement to approximately 2,000 corporate employees.   The offer does not include store and district associates, senior officers, and supermarket division presidents.  It is part of the chain’s effort to lower expenses without directly impacting shoppers.   

The 165-year-old Shreve & Co. has opened a flagship in its San Francisco home town.    The two-level, 15,000-sq.-ft. store is Shreve's first new, permanent location in 110 years and features a modern, luxurious design. The centerpiece is a dramatic, free-floated, elongated semi-spiral staircase that offers sweeping views of the store. A waterfall chandelier of lights and crystals is suspended inside the arch of the stairway. A cascade of crystals and lights hangs from the 30-foot ceiling.    

Gracious Home has filed for Chapter 11 bankruptcy reorganization, its second filing in six years.   In its filing, the 53-year-old retailer, which operates stores in New York City, said “there is a viable business remaining, albeit on a smaller scale.”   Gracious Home previously filed for Chapter in August 2010, citing a sales decline due to the 2008 financial crisis.