Strategy

Helzberg Diamonds is taking steps to ward off credit card fraud.   The jeweler has implemented NCR Connected Payments to mitigate payment card theft and fraud risks for its customers. The cloud-based payment solution provides data and transmission protection, from PIN pad to payment processor, reducing Helzberg’s exposure to potential payment data theft and fraud.   

Aeropostale, the teen apparel retailer that most of the industry had written off as dead, has risen like a Phoenix.     Starting this week, the company is reopening more than 500 doors across the United States. In February, Aéropostale will kick off its spring 2017 marketing campaign, which is designed to showcase the brand’s trans-formation under its new owners. The campaign will be in the stores as well as online and through social media.