Strategy

Female executives take leading roles in retail IT arena

If a “leader” is someone who knows how to take charge, achieve goals and inspire others along the way — even in the most trying of circumstances — then the women featured in this special section are leaders in every sense of the word. They have toiled and proved their mettle — and smarts — in a field that traditionally has not been all that female-friendly: technology.

I remember something a retailer once said to me more than 25 years ago, long before digital mattered. It’s still true today: If the product’s not right, nothing matters. If the product is right, everything matters. That everything now includes staying ahead of the consumer digitally. We’ve gone from a generation that saw technology as a skill to one that doesn’t see it at all — it’s so natural it’s become instinct. This shopper lives in a world where digital doesn’t just define shopping habits — it defines the way shoppers live.

From its artisan-looking shops and grocery-styled product displays to its ethical sourcing and activist ethos, Lush Fresh Handmade Cosmetics has always marched to the beat of a different drummer.

Good news for retailers: Banks are flush with money and eager to lend.

“Credit is more available than at any time since the great recession,” said Walter Simson, principal of Chatham, New Jersey, -based Ventor Consulting (ventorllc.com). “A more liberal lending environment has opened a window of opportunity for retailers to get more capital with less risk.”

How will retailers fare in 2016? Very well, according to experienced market watchers.

“We expect core retail sales to grow 5.3% in 2016,” says Scott Hoyt, senior director of consumer economics for Moody’s Analytics, a research firm based in West Chester, Pennsylvania. (Core retail sales exclude volatile revenues from auto sales and gas stations.) That is notably faster than the 4.2% rate anticipated when 2015 sales are finally tallied. The 2015 experience was, again, slightly better than the 3.9% growth of 2014.

For the retailing industry, 2015 was another year of seismic shifts as merchants continued to keep pace with the evolving digital landscape. It was also a busy year of executive comings and goings. Here is my pick of industry executives — all new to their positions — to keep an eye on in 2016.

Salt Lake City -- X Team International, an international alliance of retail real estate advisors, announced that partners Mountain West Retail and Investment, Dunbar Commercial and Endeavor Real Estate Group, completed three sale-leaseback transactions to Capview Partners for Melrose Family Fashions totaling 32,160 sq. ft. The Melrose Family Fashions stores included in the transaction are located in three Texas cities: Laredo, Odessa and Rio Grande City.

Same-store sales declined 11% at Hhgregg during the company’s third quarter ended Dec. 31 with the retailer of appliances, electronics and furniture citing competitive pressures as the source of weakness.

Online accessories retailer eBags continues to build out its senior leadership team with the newest hire filling the roles of CFO and COO.

Gaithersburg, Md. -- Elion Partners announced it has completed capital improvements for Goshen Plaza in Gaithersburg, Maryland. The 45,654 sq. ft., CVS-anchored shopping center has undergone upgrades to its exterior, landscaping and parking lots.

“Our goal is to increase visibility and enhance the customer’s experience while at Goshen Plaza,” said Juan DeAngulo, managing principal, Elion Partners. “The capital improvement project ensures Goshen Plaza will remain a top community destination for years to come.