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Abercrombie & Fitch names J.Crew exec new head of marketing
Abercrombie & Fitch Co. has named Ashley Sargent Price as senior VP and creative director of marketing.
In this role, Price will oversee creative marketing for all brands (Abercrombie & Fitch, abercrombie kids, and Hollister Co.), the company`s internal photo studio, and marketing operations. She reports to Fran Horowitz, president & chief merchandising officer.
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JCPenney aims new private brand, store concept at plus-size millennial women
Hot on the heels of its launch of a private label collection aimed at millennial women, The J.C. Penney Co. is now introducing a brand and store section designed for a subset of that market.
JCPenney is debuting Boutique+, a plus-size fashion brand designed for full-figured millennial women. Boutique+ will be available at 500 stores and online May 1.

