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Report: Dunkin' Donuts trying on a new name
What's in a name? That's a question Dunkin' Donuts is wrestling with. In a move to get people to think of the chain more as a coffee destination, the company is considering eliminating "Donuts" from its name, according to several media reports. In a test, the chain will open a new location, in Pasadena, California, that will be simply called Dunkin'. Several other locations will also be given the condensed name.

