Bridgestone Americas announced that TJ Higgins has been named president of the consumer U.S. and Canada divisions for the company's tire operations, effective Nov. 3. Higgins succeeds Gordon Knapp, who became COO of Bridgestone Americas in March.
Higgins brings more than 20 years of consumer products marketing and strategic business experience to Bridgestone. He most recently served as the North America regional president for Pfizer Consumer Healthcare and also held leadership roles at Merck and Vlasic throughout his career.