Marketing

Gap Inc. has implemented yet another management shake-up, this time eliminating its creative director.

Rebecca Bay, whom the apparel retailer brought in from Hennes & Mauritz in September 2012 to help revive its namesake brand, has left the company.

The retailer also said that it has named Gap Inc. veteran Scott Key as general manager of customer experience, overseeing a newly created e-commerce and marketing organization, as the company aims to sharpen its focus on customers.

Many U.S. retailers have difficulty being successful in the Great White North of Canada. Now that Target is exiting, can Walmart fill the gap? A new article suggests that it can, if Walmart works at it hard enough.

Financial blog The Motley Fool reports that Walmart can succeed where Target failed. 

Dayton, Ohio – Personalization has become something of a “family value” for marketers. According to the Teradata 2015 Global Data-Driven Marketing Survey, 90 % of marketers say making marketing individualized is a priority.  

They want to move beyond segmentation to true one-to-one personalization in a real-time context. Faster, more accurate decisions are key benefits of using data for nearly two-thirds of respondents.

Other findings include:

Hangzhou, China – Although Alibaba Holding Group Inc. reported a healthy sales increase for the third quarter of fiscal 2015, it became a victim of its own expectations as it still missed on revenue projections and also reported declining profits. Net income totaled $964 million, a 28% drop from $1.36 billion in the same quarter a year earlier.

San Francisco -- Incoming Gap Inc. CEO Art Peck is wasting no time reshaping the apparel giant. In its latest management shakeup, the retailer named company veteran Scott Key to the new position of senior VP and general manager of customer experience for its namesake brand. It also announced that Rebekka Bay, creative director for the Gap brand, was departing the company, effective immediately.

The latest changes come on the heels of Gap’s announcement last week that it was shutting down its Piperlime brand.

Overstock.com rode the wave of e-commerce during the holidays to an 18% increase in profits.

The online retailer said fourth-quarter revenues rose 18.3% to $470.4 million as the e-commerce heavyweight increased its average order size to $159.

The retailer also said its gross margin increased by 0.2% to 18.2% due to improved warehouse efficiency, lower inbound freight costs and reduced credit card fees.

Grapevine, Texas - GameStop will be hosting “Monster Mondays,” a trio of exclusive weekly videos from the perspective of each monster within the video game “Evolve,” creating a platform for fans to share and discuss offensive and defensive strategies. These videos began airing on Jan. 26, and will continue on Feb. 2 and Feb. 9 in anticipation of the game’s release Feb. 10.

Sunnyvale, Calif. – Yahoo Inc. plans a tax-free spin-off of its remaining holdings in Alibaba Group. The spinoff will create an independent registered investment company called SpinCo.

Stock of the new company will be distributed pro rata to Yahoo shareholders, resulting in SpinCo becoming a separate publicly traded company. Following the spin-off, Yahoo will continue to operate its core business and hold its 35.5% interest in Yahoo Japan.