Marketing

The newly created position of chief member officer at Sam’s Club has been filled by veteran marketer Tracey Brown who has been given a wide range of member marketing, acquisition, engagement, retention and analytics responsibilities.

New York -- Target chairman and CEO Brian Cornell has made some bold moves since arriving at Target last fall, but the most significant revelations concerning long term prospects will come in early March when the company hosts its first investor conference of the Cornell era on March 3.

Calgary, Canada – Shell Canada has signed a multi-year renewal with LoyaltyOne, the Canadian coalition loyalty business of Alliance Data Systems Corp., as a national sponsor of its Air Miles Reward Program. Shell Canada issues Air Miles reward miles for automotive fuel purchases made at its Shell-branded retail service locations across Canada.

Citing the cost and complexity associated the rollout of the Affordable Care Act, National Retail Federation affirmed its opposition to the health care law in a sharply worded letter to top elected officials.

Luxury beauty retailer Bluemercury was acquired by Macy’s and the retailer announced another round of extensive personnel changes, including a new head merchant, that are designed to bolster its omnichannel, international and alternative format growth prospects.

Macy’s said it signed an agreement to acquire the 60 store specialty retailer Bluemercury for $210 million and would continue to operate the company as a standalone business while infusing existing Macy’s stores with the specialty retailer’s high end brands.

Walgreens Boots Alliance has appointed Marco Pagni, formerly group legal counsel and chief administrative officer of Alliance Boots, as EVP and global chief legal and administrative officer, effective immediately.

Cincinnati -- Macy’s on Tuesday unveiled a series of senior executive appointments the retailer says will support its new focus on omnichannel advances and overall innovation. Macy’s announced on Jan. 8 it would restructure its omnichannel capabilities and align the organization toward growth via merchandising, merchandise planning, marketing and technology.

Effective Jan. 31, the following changes were made to staffing and priorities:

Seattle – Amazon.com is reportedly piloting co-branded e-commerce sites with three universities. According to the Wall Street Journal, Amazon is partnering with Purdue University, the University of Massachusetts Amherst and the University of California Davis to operate the sites, which sell textbooks and T-shirts as well as other items available on Amazon.com.