Marketing

Sportsman's Warehouse is resorting to a cash giveaway to ensure a strong crowd at its newest store as it expands in Oregon. 

To celebrate the grand opening, the first 200 families through the door will receive a free Sportsman's Warehouse $20 gift card and Sportsman's Warehouse hat. When the doors open at the Sportsman’s Warehouse in Klamath Falls, Ore., the store will be the retailer’s sixth location in the state of Oregon.

St. Petersburg, Fla. -- HSN, Inc. has appointed John Aylward as executive VP and chief marketing officer for HSN, an operating division of the $3.6 billion interactive multichannel retailer.

Efficient Collaborative Retail Marketing (ECRM) just did an unconventional acquisition to provide the company with a new source of growth by applying its successful model of connecting buyers and sellers to the media world.

When consumers think of Uggs, they may not imagine Hawaiian floral patterns. But now the retailer is trying to take advantage of the hot fashion trend of prints and patterns with a new line of Polynesian-inspired footwear and accessories.

Carbondale, Colo. -- Casey Sheahan, former CEO of Patagonia, has joined FastG8, a digital media company focused on driving e-commerce for brands in the outdoor and active lifestyle marketplaces.

Also joining the form is Zohar Ziv, who retired from Deckers Outdoor Corporation in January, where he most recently held the title of COO. He has also served as CFO for Deckers.

Video game retailer GameStop is lending its support to Ronald McDonald Houses by donating 180 free PlayStations.

The retailer, in conjunction with Sony Computer Entertainment America, says it plans to donate a PlayStation 4 gaming bundle to all Ronald McDonald Houses in the United States.

HSN is leveraging the 30-year career of designer Sigrid Olsen to launch a multi-platform marketing campaign.

The retailer is producing a show on HSN with Olsen that premieres this month to coincide with the debut of the Spring 2015 collection of her first women's fashion line since 2008. The show is just one facet of a campaign on social media, mobile and online.

Moms who liked rocking out to Poison in the 1980s will love Overstock.com’s new promotion.

The retailer will be hosting a new Mother’s Day sweepstakes in which one lucky winner and one guest will receive an all-expenses-paid trip to Phoenix, Ariz. to enjoy three days and two nights at a luxurious hotel and spa. There, they will be treated to a spa pampering package before a car whisks them off to join Poison singer Bret Michaels at his home for dinner. Overstock.com and Michaels created the sweepstakes to say thanks to all mothers and honor them on their special day.