Marketing

Columbus, Ohio -- Express Inc. soared in the second quarter as its profit tripled amid increased sales and profit margins and reduced promotional activity.

The retailer on Wednesday reported better-than-expected sales and profit for the second quarter. It also raised its full year outlook.

Express’ net income totaled $21 million, compared to $6.9 million, boosted by gross profit resulting from cost of sales growth that was significantly behind the rate of net sales growth.

New York -- Walmart plans to stop selling AR-15 assault rifles and other modern sporting rifles, a move the company says is motivated not by politics but by falling consumer demand.

Target is looking to return to the days when shoppers flocked to its stores for fabulously designed products, thanks to new directon from CEO Brian Cornell.

According to Ad Age, the company is refocused on wooing shoppers once again with a renewed emphasis on design that is "fab and functional," one of Target's core areas where the retailer really stands out in the crowded mass market field.

Read more about Target's design focus by clicking here.

New Albany, Ohio – Efforts to change its merchandising and branding paid dividends at Abercrombie & Fitch Co., which reported smaller net loss and revenue decline than expected in the second quarter of fiscal 2015.

Abercrombie reported a net loss of $810,000, compared to net income of $12.9 million the same quarter a year earlier.

Revenue fell 9% to $817.8 million, from $890.6 million.

New York -- Technology-related spending by chief marketing officers (CMOs) is on the rise.

According to a study from Foundation Capital, technology spend by CMOs will increase 10 fold in 10 years, growing from $12 billion to $120 billion.
 

Efforts to change its merchandising and branding are paying off for Abercrombie & Fitch Co., which reported a smaller profit and revenue loss than expected in the second quarter.

Abercrombie reported a net loss of $810,000, compared to net income of $12.9 million the same quarter a year earlier. Revenue fell 9% to $817.8 million from $890.6 million. Total company ame-store sales dropped 4%. Abercrombie same-store sales fell 7% and Hollister same-store sales fell 1%, below Wall Street’s expected rate of decline.

Livonia, Mich. -- Pet Supplies Plus is looking to capitalize on the $58 billion pet industry.

The company, the nation’s largest pet retail franchise, announced that, so far this year, it has 19 new locations in the pipeline. Newly signed agreements will bring the neighborhood pet stores to new and underserved markets including Nashville, Atlanta, Houston, Jacksonville and Denver.
 

New York – In a first, West Elm, a Williams-Sonoma subsidiary, will make its products available outside of the brand’s own stores and website.

The Williams-Sonoma subsidiary said it has entered into a partnership with U.K. department store retailer John Lewis to open an in-store shop in the newly renovated John Lewis flagship on Oxford Street in London. The shop will open on Sept. 3, following the launch of a branded West Elm shop online at Johnlewis.com.