Marketing

 Indianapolis -- Simon announced that Krystal Zell has been named senior VP of marketing. In this newly created role, Zell will oversee the field marketing organization for all Simon Malls, The Mills and Simon Premium Outlets.

Zell served as VP of Starwood Preferred Guest at Starwood Hotels & Resorts where she led the loyalty strategy, business development and operations for its Starwood Preferred Guest and B2B loyalty programs.





 

Dallas -- SRS Real Estate Partners has named Kevin Boyd as senior VP and co-market leader in the Chicago office. Experienced with local, regional, and national retailers, he will focus on tenant representation while jointly leading the Chicago team.

New York -- Cushman & Wakefield announced today that the real estate firm has been appointed exclusive leasing agent for the retail space at 2 Herald Square.

Located in the heart of Manhattan’s largest shopping district, 2 Herald Square touts 60,500 sq. ft. of available space spread among three floors. It features a 75-ft. storefront right across from Macy’s, and neighbors including H&M’s new Herald Square flagship, The Gap, and Victoria’s Secret’s international flagship.

Livermore, Calif. -- Simon announced that its Bay Area outlet shopping center, Livermore Premium Outlets, will be rebranded and named San Francisco Premium Outlets in conjunction with a major expansion.

The 512,000-sq.-ft. center is located in the affluent East Bay area of northern California and features 130 designer and name brand outlet stores, including Armani, Barneys New York, Bloomingdale's Outlet, Burberry, Cole Haan, DKNY, Elie Tahari, Kate Spade New York, Last Call by Neiman Marcus, Polo Ralph Lauren, Prada and Saks Fifth Avenue Off 5th.

Lakeland, Fla. -- Retail Solutions Advisors said that it has been selected as the exclusive leasing representative for Towne Square, a 126,374-sq.-ft. community shopping center located in Ocoee, Florida. Towne Square is anchored by Old Time Pottery.

The property is owned by Continental Real Estate Companies, who will continue to manage the center.
 

Washington, D.C. – President Obama is not pleased with how Staples and other large U.S. companies are handling employee health benefits. In an interview with BuzzFeed, Obama said that Staples and other corporations should not use the Affordable Care Act as an excuse to reduce employee hours or wages.

Carrollton, Texas - In a move designed to offer its guests a more enhanced, robust and personalized experience both inside and outside of the restaurant, TGI Fridays has selected two new agencies – Made Movement (Made) and Meredith Xcelerated Marketing (MXM) – to manage all future digital marketing, e-mail and technology campaigns.

CAMP HILL, Pa. — Rite Aid is set to acquire the leading independent pharmacy benefit manager Envision Pharmaceutical in a deal valued at $2 billion, the retailer announced Wednesday.    Rite Aid shares were up more than 8% in pre-market trading on the news.   

Pier 1 Imports Inc. has retracted its profit guidance for the fourth quarter and replaced its chief financial officer after what the company's CEO said was a miscalculated financial forecast.

CEO Alex W. Smith said the retailer’s same store sales growth in January was 5.7%, well below a forecast that "overestimated the recapture of lost sales from last year’s storms.”

Procter & Gamble Co. has added the former CEO and chairman of Home Depot Inc. to its board of directors.

Francis Blake, 65, joins the board efefctive immediately.

The move comes just a few days after his retirement as chairman of Home Depot. He stepped down from the CEO position in November.