Marketing

On the heels of an expectation exceeding first quarter performance, Brown Shoe Company’s new “Caleres” corporate identity takes effect following the company’s shareholders meeting on May 28, which begs the question, what’s a Caleres?

The stronger dollar hurt Tiffany and Co. in the first quarter, but the retailer's new efforts to woo ultra-wealthy shoppers helped offset weakness in its tourist business.

With the athleisure trend still generating big sales, Sports Authority has teamed up with Hanesbrands' Champion Athleticwear to launch Champion GEAR.

The new collection, available exclusively at Sports Authority locations nationwide and sportsauthority.com, is a premium line of performance and lifestyle apparel features seamless construction and quick-drying Champion Vapor Technology for comfortable, distraction-free workouts.

With hurricane season fast approaching, the Home Depot wants to encourage residents to shop its stores for storm-related gear by hosting nearly 700 storm workshops on May 30 from Texas to Maine.

Walmart and the attorney for comedian Tracy Morgan reached a confidential settlement agreement of a lawsuit stemming from an accident involving a Walmart truck and the vehicle in which Morgan was riding.

Walmart and Benedict P. Morelli, attorney for Tracy Morgan, Ardley Fuqua, and Jeffrey Millea reached a settlement agreement ending the lawsuit against Walmart that arose from a multi-vehicle accident involving the men on June 7, 2014, on the New Jersey Turnpike.

Dublin, Ohio – The Wendy’s Company is the latest retail chain to open a dedicated technology center. Wendy’s has launched 90 Degrees Labs near the campus of The Ohio State University in Columbus, Ohio.

Atlanta - Hooters of America LLC has finalized an agreement with global commercial real estate services firm Colliers International to have the firm advise Hooters on real estate needs and provide strategic counsel as the brand expands domestically and internationally. Colliers International’s Bob Browning, VP for retail services, and Robert Hantgan, senior VP, are managing the exclusive assignment.

I just got back from the International Council of Shopping Centers’ (ICSC) 2015 RECon Convention in Las Vegas, and I came away feeling as good as I have about the state of the industry in some time (and it wasn’t just the weather, which was delightfully on the cool side). Judging by the buzz on the floor at the convention center, the action was definitely heating up.

Manchester, U.K. - Global online fashion retailer Boohoo has selected cross-channel marketing attribution software company Visual IQ, to provide marketing attribution management solutions across TV and digital channels in support of its 2015 growth initiatives. Boohoo leverages a number of traditional, digital and mobile channels to connect with consumers.

New York -- Saks Fifth Avenue Off 5th will open its first metro downtown store, on Market Street in downtown San Francisco. The new 40,500-sq.-ft. store will celebrate its grand opening on May 28.

“This store is the first Saks Fifth Avenue Off 5th store in a city center, and we believe San Francisco is an ideal location as we begin to expand into metropolitan markets,” said Jonathan Greller, president of outlets, Hudson’s Bay Company, parent company of Saks.