Marketing

Sally Beauty Holdings observed a major milestone recently with the opening of its 5,000th location, but the $3.8 billion Texas-based retailer has even bigger ambitions for more stores and new services as it vies for market share with mass and specialty players.
 

KFC is celebrating its 75th anniversary with a store design makeover as it looks to refresh 70% of its 4,500 locations by the end of 2017.

The chain, owned by Yum! Brands, tapped FRCH Design Worldwide to come up with a modern look that would also highlight the playfulness and outsized personality of the brand’s legendary founder, Colonel Sanders.

Kohl's is leveraging the popularity of the Oscars to kick-start the retailer's spring marketing campaigns in true omnichannel style.

The retailer announced that for the first time ever, the company will be the exclusive retail sponsor of the Oscars, which air this month.

Nordstrom is launching a new national marketing campaign withprint, digital and video components as the retailer seeks to improve its connection with younger customers.

Party City Holdco Inc. is looking to broaden its e-commerce reach.

The 900-store, vertical operator of the Party City and Halloween City party goods chains is launching a new e-commerce partnership with Staples Inc. Products manufactured and sourced by Party City will be merchandised and sold on Staples.com.

It’s the beginning of a new era at long-suffering American Apparel.

On Friday, the company announced it has emerged from Chapter 11 as a private company after successfully implementing its reorganization plan. The announcement comes days after the Delaware bankruptcy court gave its approval to the plan.

J.C. Penney is pursuing a possible sale and partial leaseback of its headquarters building in Plano, Texas, as part of an ongoing effort to reduce debt and manage expenses.

The company announced Friday that a combination of favorable market conditions and a surplus of available square footage within the building make this an attractive real estate opportunity.

Lululemon Athletica will open the first U.S. outpost of the brand’s design incubator “lab” format in downtown Manhattan, in March.

It’s only the second location for the unusual concept. The first, opened in 2009, is in the company’s hometown of Vancouver, British Columbia.