Marketing

Between a partnership with Sonos and its expansion into the boutique hotel business, it’s been a busy couple of weeks for West Elm. And with it all, the home furnishings retailer continues to grow its core business.   West Elm will open its third store in Nevada, in Downtown Summerline, on Oct. 6. As part of the retailer’s Local program, eight Nevada-based makers and designers will sell their products with the store’s holiday assortment of modern furnishings and décor.  

Two major retail organizations delivered some early holiday cheer to retailers.   The National Retail Federation and the International Council of Shopping Centers issued their annual holiday forecasts on Tuesday, and both predicted holiday shoppers will spend more this year than they did last year.