Marketing

More hungry customers can now get their Big Macs, fries, beverages and desserts delivered right to their door.   As of Wednesday, May 17, McDonald’s is expanding its delivery service to customers in Los Angeles, Chicago, Columbus and Phoenix. Through its partnership with UberEats, the company’s “McDelivery” program now encompasses up to 1,000 restaurants in the United States.  

Apple wants to give its shoppers more reasons to visit its stores than to make a purchase or visit the Genius Bar.  

Ralph Lauren Corp. has named a 25-year Proctor & Gamble executive to head up its ongoing turnaround effort.     The company appointed Patrice Louvet as president and CEO, effective July 17, 2017. At the time, he will also be appointed to the board. Louvet will dual report to founder Ralph Lauren in his capacity as executive chairman and to the company’s board.  

The world’s largest home improvement retailer raised its earnings expectations as it announced first quarter sales and earnings gains that beat the Street.   Net earnings for the first quarter of fiscal 2017 were $2.0 billion, better than expected, compared with net earnings of $1.8 billion, in the same quarter last year. For the first quarter of fiscal 2017, diluted earnings per share increased 16.0% from the same period in the prior year.  

Staples reported mixed results for its first quarter as earnings came in line with expectations but its revenue fell short.    The office supplies retailer reported adjusted earnings of 17 cents a share, in line with Wall Street forecasts. Total sales fell 5% to $4.1 billion, short of analysts’ expectations. Total company same-store sales fell 3%, beating estimates.   

Discount Drug Mart will take over a long-vacant anchor space here at a former Giant Eagle location at The Shoppes of Oakwood Square, something that may give a big boost to the shopping center, reported Columbus Parent. DDM signed a 15-year lease to occupy about 30,000 sq.-ft. of space, the news outlet added.  

Pilot Flying J has added a new title to its management team.    The company announced that Whitney Haslam-Johnson, previously VP of brand and customer experience, has been named to the new position of chief experience officer at Pilot Flying J. Johnson is also a member of the company’s board.   

Kroger Co. has made changes in its executive team, including naming a new retail VP.   Calvin Kaufman was named senior VP of retail divisions. He will replace Sukanya Madlinger, who is retiring in June. Madlinger has been with Kroger for 31 years.   

The company formerly known as Restoration Hardware has added a longtime Williams-Sonoma executive to its executive team.   RH announced the appointment of Sandra Stangl as president of new business development. In the position, she will lead the development of future new business and growth strategies that will leverage RH’s proprietary multichannel platform.  

L.L. Bean is going to set up camp in Boston.   The Freeport, Maine-based retailer will open its first permanent, full-line store in an urban location in spring 2018, in the Seaport District of Boston. The store will feature active and casual apparel, outerwear, and footwear, as well as outdoor lifestyle gear curated for residents and visitors of Boston. At 8,600 sq. ft., the Boston outpost will be significantly smaller than Bean’s traditional retail footprint.