Marketing

To work in retail is to accept the inevitability of déjà vu. But what returns is often never quite the same, as can be seen in the current struggle by many shopping malls to generate enough traffic to remain viable. Let me take you back to the days of my initiation to retail in New Orleans (site of next week’s National Retail Tenants Association conference), when malls began rising in former fields and woodlands and store owners in all regions struggled to manage the change.  

American Eagle Outfitters is entering an emerging global retail market.   The teen retailer is preparing for its debut in India. American Eagle’s expansion will be supported through a multi-year license agreement with the Aditya Birla Group. The Indian conglomerate has an extensive retail portfolio, as well as strong digital and omnichannel capabilities.    The first stores are expected to open in Mumbai and Delhi in Spring 2018.  

Amazon is giving Hilton Honors members a new way to redeem their points.    The global hospitality company is joining Amazon’s Shop With Points program, a move that will enable Hilton Honors members to redeem their loyalty points for purchases on Amazon. Hilton is the first hotel brand to join Amazon’s program.   

As architects who have completed lots of projects for retail, we are often approached by mall owners looking to resurrect properties by turning them into mixed-use developments. The truth is that while mixed-use can be a fix for troubled malls, it’s not an easy fix.  

The fledgling but growing online formal menswear rental category tuxedo rentals market has a new power player.    Generation Tux, the online suit and tuxedo rental company founded in 2014 by retail veteran George Zimmer, who founded Men’s Wearhouse, has completed the acquisition of Menguin for $25 million. The announcement comes at a time when Menguin, founded in 2013, has experienced three years of 800% compound annual growth rate, according to a company statement.   

There's been a changing of the guard at Dollar Tree as the man who grew the chain into a $22 billion retail powerhouse moves on to a new role.    The discounter has appointed Gary Philbin, enterprise president, as CEO, effective immediately. He succeeds Bob Sasser, who will become executive chairman of Dollar Tree's board.   

Gap Inc. CEO Art Peck is refocusing the 3,000-store company on the areas with the biggest potential for driving growth — and they do not include its oldest divisions.   “We’re certainly not giving up on Gap or Banana [Republic], but we’re acknowledging the world continues to change,” Peck said in an interview with Bloomberg.  “And those are the two most mature brands in the portfolio.”  

Office supply retailer Office Depot has tapped a 30-year marketing veteran to lead its marketing efforts.    Office Depot announced that Jerri DeVard has been appointed executive VP and chief marketing officer. She will report directly to Office Depot CEO Gerry Smith.  

eBay has made a play to make a name for itself as a luxury shopping destination.    The online merchant is partnering with Spring, a shopping app and website that features 1,500 luxury brands, from Prada, Gucci, and Saint Laurent to David Yurman, Rag & Bone, Mango and Chloe. By featuring the company as a marquee seller, eBay will feature a dedicated Spring storefront where shoppers can find, browse and purchase luxury items curated in one location.  

The Kroger Co. is looking to extend its share of consumers' food dollars — this time, however, it’s aiming for the dollars spent on meals outside the home.    The supermarket retailer is opening its first-ever full-service restaurant, which will be located next to Kroger's new Marketplace store in Union, Kentucky. In a nod to the year Kroger was founded, the restaurant will be called Kitchen 1883. It will open in late October.