Marketing

Mooresville, N.C. -- Lowe’s is replacing its “Never Stop Improving” tagline with a new one, “Never Stop Improving” as part of its new brand strategy.

As part of the program, the chain is launching a new advertising campaign Monday, Sept. 19, 2011. Also, Lowe’s will soon be launching MyLowes, a online tool to help customers manage their homes and home improvement projects through every stage.

JACKSONVILLE, Fla. — Stein Mart announced the appointment of Jay Stein as interim CEO, effective immediately, following the retirement of David Stovall, Jr., who has held that position since 2008.

"On behalf of the board, I want to thank Dave for his service to Stein Mart over the last three years, and in particular, his accomplishments in returning the Company to solid profitability," said Jay Stein, chairman of the board of Stein Mart. "We wish him many happy years of well-earned retirement."

New York City -- Starbucks Coffee Co. plans to expand in Latin America after concentrating in recent past years more on Asia, founder and CEO Howard Schultz said at a presentation in Madrid, Bloomberg reported.

The chain as about $2 billion in cash to invest in an “aggressive and opportunistic way,” Schultz said, and is especially interested in Brazil, according to the report.

MOORESVILLE, N.C. —  Following a disappointing second quarter and a pledge to improve going into the second half of the year, Lowe's has launched a new brand strategy to help better position itself as a market leader in home improvement retailing. The company's new tagline, "Never Stop Improving," will replace "Let's Build Something Together," in a new advertising campaign that launched Monday.

New York City -- Robert Tacker, former chief marketing officer at Target, has been appointed executive director for Adopt-A-Classroom, a national nonprofit organization dedicated to supporting teachers and ensuring all children have equal access to quality education.

Thacker joins the group following four decades in marketing and advertising at OfficeMax, Target and Sears and as former President and CEO of BBDO Minneapolis.

MINNEAPOLIS — Target announced that this fall it is investing more than $50 million in education. The donation will fund programs such as Target School Library Makeovers, Take Charge of Education and a series of education grants and awards that will provide the resources needed to help students and teachers excel, the company reported.

NEW YORK, and KANSAS CITY, Mo. — Duane Reade has added Smith Electric Vehicles' Newton zero-emission, all-electric commercial trucks to its delivery fleet.

With the addition of these medium-duty trucks, Duane Reade is the first retail pharmacy in the United States to choose fleet electrification through a pilot program with Smith Electric Vehicles, a global leader in zero-emission, all-electric commercial vehicles.

Matthews, N.C. -- Family Dollar Stores has named Trey Johnson to the newly created position of senior VP – food.

Johnson comes to Family Dollar from Sears Holdings where he created a limited assortment food concept for K-Mart. He also led the development of Wal-Mart’s Marketside format as its chief merchandising officer.