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American Eagle launches global agency review
Pittsburgh -- American Eagle Outfitters said Friday that it has begun a search for a marketing communications agency partner or partners.
The scope of services, according to the retailer, will include traditional and digital media strategy, planning and execution, as well as collaboration in creative development for its American Eagle Outfitters, Aerie and 77kids brands in North America and internationally.
“Hiring an agency is a natural evolution in the growth of the AEO family of brands,” said Michael Leedy, CMO.
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New alpha dog emerges at PetSmart
PHOENIX — PetSmart CEO Robert Moran has taken on the additional role of chairman of the board, the company announced Friday. Moran has been the company's president and CEO since 2009, and served as president and COO from 2001 to 2009. Phil Francis, previously executive chairman, will remain a member of the board.