Marketing

New York -- Women’s apparel retailer Maurices plans to open approximately 60 stores this year, according to the Duluth News Tribune. The total includes the chain’s first international location, in Canada.

Maurices currently has 803 stores in 44 states, with the count up 32 stores since June.
 

SACRAMENTO, Calif. — Fresh & Easy Tuesday made its Sacramento, Calif. debut with the opening of two new stores in the region. The retailer plans to open five new stores in the Sacramento area this month.

Jacksonville, Fla. -- Stein Mart Inc. reported Thursday that its net income fell to $5.7 million for the fiscal fourth quarter, down from $18.8 million last year. The chain said it was returning to its strategy of emphasizing everyday low prices after heavy coupon promotions took a toll on the retailer's financial performance during the past year.

Revenue for the quarter ended Jan. 28 was down nearly 3% to $328.1 million, from $336.7 million. Same-store sales were down 2.2%.

Why has Google arguably become the most popular advertising platform on the planet, attracting a whopping $36.5 billion in ad spending in 2011?  And why has Facebook, with an expected IPO valuation of around $100 billion, become such a juggernaut in digital marketing?

The short answer is both Internet platforms combine huge audiences and some capacity to understand individual preferences (based on online behavior and conversation) in order to help brands engage the right consumers with more relevant advertising content and dialogues. 

Houston — Profits at apparel retailer Stage Stores rose 2% to $32.7 million during the fourth quarter, from $32 million a year earlier.

Revenue increased 6% to $479.1 million from $453.7 million, beating Wall Street's $468.2 million forecast.

For the year, Stage Stores reported net income of $31 million, down from $37.6 million in the prior year. Annual revenue climbed 3% to $1.51 billion.

Target has some ambitious growth plans for the next five years, and to help suppliers participate in that growth Retailing Today has partnered with the consulting firm Sales Is Not Simple to host a unique event on April 26 in downtown Minneapolis.

NEW YORK — Foot Locker is embarking on an aggressive strategic plan designed to elevate its performance for the 2012 to 2016 period. 

Secaucus, N.J. — The Children's Place Retail Stores reported a drop in fourth-quarter net income. Children's Place also reported a drop in income from continuing operations after tax to $24.2 million, from $32.7 million in the year-ago period. The company said that comparable-store sales for the quarter declined 2.7%, and net sales were up only slightly (0.9%) to $457.5 million, from $453.2 million for fourth quarter 2010.

The chain said fourth-quarter sales performance was negatively impacted by the unseasonably warm weather this winter.