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Marketing

  • Harvard president named to Staples board

    FRAMINGHAM, Mass. — Staples has nominated Dr. Drew Faust, president of Harvard University, to its board of directors. The election of directors will take place at the company’s annual meeting, scheduled for June 4.

  • Retired Campbell's CEO joins Avon board

    NEW YORK — Avon Products announced that its board of directors elected Douglas Conant to the board, effective immediately.

  • Dick's gets in the U.K. sporting goods game

    PITTSBURGH — Dick's Sporting Goods is looking into opportunities beyond the United States and has agreed to make a 20 million pounds Sterling strategic investment in JJB Sports plc, a leading U.K. sports retailer.

  • Get a glimpse of the new CMO on Bullseye View

    A short video on the Bullseye View section of Target’s Web site feature new chief marketing officer Jeffrey Jones sharing his views on leadership, social media, partnership and what makes a successful CMO. The video is only one minute and 49 seconds long, but it is worth a gander and is also noteworthy from a communications standpoint as it is a great way for a company to expose a highly anticipated new hire to the marketplace, investors and its own employees. Click here.

     

     

  • Bed, Bath & Beyond Q4 up 24%; will open 40 stores in fiscal 2012

    Union, N.J. -- Bed Bath & Beyond Inc.’s profit in the fourth quarter rose to $351.0 million, from $283.5 million a year ago.

    Revenue for the quarter ended Feb. 25 increased 9.1% to $2.73 billion. Same-store sales were up 6.8%.

    In a conference call with analysts, the chain said it anticipates opening a total of 40 stores across all its concepts this fiscal year.
     

  • Walmart empowers women factory workers

    BENTONVILLE, Ark. — Walmart is offering the women who work in the factories that supply its products the chance for a better life with lessons in such critical life skills as communication, hygiene, reproductive health, occuputational health and safety and gender sensitivity. The Women in Factories program, a five-year initiative will benefit 60,000 women working in factories in India, Bangladesh, China and Central America.

  • Pier 1 seeks multi-channel dominance

    FORT WORTH, Texas — Bed Bath and Beyond may dominate the housewares retail space, but that isn't stopping companies like Pier 1 Imports from trying to take a bigger share.  In that vein, Pier 1 announced a new three-year growth plan commencing in fiscal 2013, as well as updated financial goals. According to the company, the new board-approved plan is designed to drive profitable top and bottom-line growth, expand market share and increase shareholder value as the company evolves into a multi-channel retailer.

  • Opportunity to surprise and delight awaits $1.4 billion marketing man

    Jeffrey Jones hit the marketing world’s equivalent of the lottery by landing the top marketing job at Target, a company with a well deserved reputation for clever campaigns and innovative brand activation strategies that will spend an estimated $1.4 billion on advertising this year. What more could a marketer ask for?

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