Marketing

Philadelphia - Monetate, which tests, targets, and personalizes websites, has renewed its contract with Canton, Mass.-based Casual Male Retail Group.
"Monetate continues to drive incremental revenue for us because of the exceptional testing and targeting features that it provides,” said Ric Della Bernarda, chief marketing officer and senior VP, Casual Male Retail Group. “With Monetate on our websites, we have the ability to deliver relevant and personalized content to all of our visitors, throughout their online shopping experience."

New York - Barnes & Noble Inc. reported Tuesday that it narrowed its loss to $12.6 million in its fiscal second quarter, compared with a loss of $24 million in the year-ago period. Results missed Wall Street expectations, and the book seller has issued a weak outlook for the third quarter and the full year.

Revenue surged 64% to $1.91 billion, attributed to the company’s acquisition of its college book unit. Without the acquisition, sales rose 1%.

Same-store sales fell 3.3%.

Menomonee Falls, Wis. - Kohl's Corp. announced Tuesday that it is promoting four of its executives as part of an ongoing succession planning process.

Don Brennan has been promoted from senior EVP to chief merchandising officer. John Worthington was promoted from senior executive VP to chief administrative officer. Peggy Eskenasi was promoted from executive VP of product development to senior EVP. And Wes McDonald was promoted from EVP and CFO to senior executive VP and CFO.

All the promotions are effective Dec. 1.

Chicago - According to accounting firm BDO USA, LLP, 63% of chief marketing officers at leading U.S. retailers said their 2010 holiday advertising and marketing budgets have remained flat, a continued trend from 2009 (55%) and 2008 (43%).

BDO’s survey found that 20% of CMOs cited a decrease in their holiday marketing and advertising budget, signaling some flexibility, compared with 2009 (26%) and 2008 (32%). Seventeen percent of CMOs cite an increase, only slightly less than 2009 (19%).

As part of our preview coverage of the upcoming International Council of Shopping Centers’ New York deal-making convention in New York City, Dec. 6 and 7, Chain Store Age talked with Joseph Coradino, president of Pennsylvania Real Estate Investment Trust/PREIT Services, Philadelphia, about retailer attitude and potential deals at the New York convention.

What do you expect the retailer attitude to be at the ICSC New York deal-making show in early December?