Marketing

Compared with most other industries, retail companies face shorter time horizons and tighter metrics. The pressure to perform is great, which perhaps explains why many retail firms are having trouble holding onto their top executives.

For example, one major U.S. retailer recently suffered the departures of a senior marketing executive, a division president and another executive VP, all within the space of a few months. One of those executives had lasted only five months, while another had a tenure of less than two years.

HERSHEY, Pa. — The Hershey Company  has named Leslie Turner SVP, general counsel and secretary, effective July 9.

In her new role, Turner will lead Hershey’s legal, government relations, corporate security and corporate secretary functions. She will report to John Bilbrey, president andCEO, The Hershey Company. She also will serve as a member of the company’s global leadership team.

Armonk, N.Y. -- A survey released Thursday by IBM found that chief marketing officers and chief information officers must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks.

LOS ANGELES — TruConnect Mobile LLC has launched a new prepaid mobile broadband service called Internet on the Go, exclusively at Walmart.

The new offering features a service plan from TruConnect with no monthly fee and where the data balance never expires (if used once a year). This is different from other low-cost prepaid monthly services where unused megabytes are wasted at the end of the month – potentially driving up the cost.

Seattle -- Starbucks Coffee Co. details its expansion plans for Latin America, including the opening of its first shop in Costa Rica on June 20. The company also said it plans to open "several hundred stores” in Brazil the next five years. (Starbucks has full ownership of its business in Brazil.)

Starbucks and joint-venture partner Alsea expect to add more than 300 new stores in Argentina and Mexico by 2015.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores is boosting its high-fashion image with the launch of a new, limited-edition collection concept called DesigNation featuring fashions from different premier designeres.  Narcisco Rodriguez will be the first designer featured in the series. The collection will include pieces inspired by Rodriguez’s trip to Istanbul, Turkey earlier this year and will be available exclusively at Kohl’s and Kohls.com beginning in early-November 2012.

Garden City, N.Y. -- Starbucks Coffee Co. has appointed Sabre Real Estate Group LLC as its exclusive broker for northern New Jersey.

Sabre’s Scott Sher and Russel Helbling will spearhead the cafe chain’s site search in Bergen, Passaic, Essex, Union and Hudson Counties, where the chain currently has 52 locations.

New York -- Starbucks Coffee Co. keeps branching out. After opening its first juice store (Evolution Fresh), the company plans to open a tea store under its Tazo brand in Seattle this fall, Bloomberg reported.

The shop will sell more than 80 varieties of loose-leaf tea, which will be priced by the ounce, the report said. It will also offer pastries, baked goods and packaged chocolates.