Marketing

New York -- J.C. Penney Co. on Tuesday announced that it is eliminating approximately 350 positions at its headquarters in Plano, Texas, completing a reorganization of its corporate office that it said was designed to create a leaner and more simplified operating structure.

Sandpoint, Idaho -- Private equity firm Golden Gate Capital has provided Coldwater Creek with a five-year, $65 million senior secured term loan. The retailer also announced the completion of an amendment to its $70 million revolving credit facility with Wells Fargo Capital Finance, which matures on May 16, 2016.

Regional sporting goods chain Hibbett Sports plans to begin construction this fall on a new distribution facility that will support more than 2,000 stores.

TOWACO, N.J. — Bosco brand chocolate syrup is making its Walmart debut in 530 stoes in 12 Eastern states including Maine, New Hampshire, Vermont, Rhode Island, Connecticut, New Jersey, New York, Pennsylvania, Massachusetts, Maryland, Virginia and West Virginia.

Bosco which comes in a 22 ounce squeeze bottle is all-natural and vitamin-fortified. Walmart will sell Bosco for $1.98.     

Foot Locker is debuting a new retail brand, The Locker Room, in the United Kingdom. The format was unveiled at the end of 2011, in Brent Cross Shopping Centre, North London. Two additional stores opened in spring 2012, in Birmingham’s Bullring shopping center, and in London’s Lakeside center.

NORTHBROOK, Ill. — Hilco Trading has named Gary Epstein as chief marketing officer for the company. Epstein will be responsible for Hilco’s overall marketing strategy and execution, branding, market research, etc. across all of the operating companies. Epstein will be taking over the role from Rick Kaye, who has held the position for more than 10 years and will remain with the organization as an EVP until January 2013.

New York -- Drugstore retailer Duane Reade, a division of Walgreens, is expanding its Manhattan footprint with a second distinct location in the city’s Financial District. The new, 22,000-sq.-ft. store boasts a number of amenities, and—in a first for a U.S. drug store—also features a museum-quality exhibit that pays tribute to the neighborhood and hallowed grounds of downtown Manhattan. 

NEW YORK — Manhattan-based retailer Duane Reade is expanding its footprint with a second distinct location in the historic American Surety building in the city’s Financial District.