Marketing

NEW YORK — Ralph Lauren has named Christopher Peterson as SVP and CFO. Peterson will assume his new role effective Sept. 24, and his areas of responsibility will include the company’s global finance and information technology organizations. He will report to Roger Farah, president and COO.

Canton, Mass. -- Dunkin' Donuts announced the signing of multi-unit store development agreements with four franchise groups to develop 29 new restaurants in Houston and Waco, Texas, over the next several years.

St. Louis, Mo. -- Brown Shoe Co Inc. on Tuesday  posted a smaller second-quarter loss, helped by cost-cutting and higher sales at its Famous Footwear stores. The retailer also raised the lower end of its full-year profit outlook.

Brown Shoe’s quarterly loss narrowed to $2.5 million, compared with a loss of $4.6 million a year earlier.

Revenue decreased  to $599.3 million. Same-store sales rose 3.9%.
 

NEW YORK — U.K. retailer John Lewis has become the first company outside of the United States to partner with Barnes & Noble for the sale of Nook devices.

John Lewis will offer Nook products at  37 U.K. stores and on www.johnlewis.com. As previously disclosed, Barnes & Noble will also offer Nook devices and content to U.K. customers this autumn through its own online storefront, www.nook.co.uk.

New York -- Ralph Lauren Corp. has appointed Christopher H. Peterson as SVP and CFO. He succeeds Tracey Travis, who resigned in July to join The Estee Lauder Cos. Inc.

Most recently, Peterson served as CFO of Proctor & Gamble Co.’s Global Household Care division.

San Francisco -- Premier Retail Networks LLC and Digital Display Networks Inc., creator and operator of 7-Eleven TV, announced a multi-year agreement under which PRN will be the exclusive advertising representative for 7-Eleven® TV. The agreement is effective immediately.
 
Under the new agreement, PRN will offer brands the opportunity to reach 100 million viewers monthly on 7-Eleven TV, America's largest single chain digital out-of-home network installed in approximately 4,400 locations.
 

TORONTO — Supervalu has agreed to use LoyaltyOne's Precima customer-centric analytics solution, to develop a multi-dimensional customer segmentation, LoyaltyOne announced.

Precima's multi-dimensional segmentation analysis will use customer data to help Supervalue better understand its customers and classify them in a way that translates into actionable insights, the company said. Those insights drive improvements with a goal of being more responsive to customer needs.

Toronto -- LoyaltyOne announced that Supervalu has agreed to use its Precima customer-centric analytics solution to develop a multi-dimensional customer segmentation. The U.S. grocer expects the solution will strengthen and expand its customer-driven marketing, merchandising and operations strategies.