Marketing

San Jose, Calif. -- Orchard Supply Hardware Stores Corp. said Wednesday it has named Samantha Osselaer as VP marketing, effective Nov. 5.

Osselaer was most recently senior director, creative and branding, for Overstock.com and has also served as a creative VP for both Smith & Hawken and Macy’s.

As one of her duties, Osselaer will lead the branding and marketing of the chain’s new neighborhood store format that is currently being rolled out.

Target added to its roster of action sports athletes recently with the signing of Canadian freeskier Rosalind Groenewoud.

According to Target, she is affectionately recognized by many simply as Roz G and is known for her amplitude and large variety of tricks. Widely considered to be one of the most influential halfpipe skiers in the world she joins eight other elite action sports athletes representing Target.

Commerce, Mich. -- Health and wellness retailer LaVida Massage said Tuesday it will have opened at least 13 new franchised units before the end of 2012. Another eight are slated to open in early 2013.

LaVida currently operates 45 centers nationwide. 

Our rapid expansion continues to yield strong results for LaVida, despite a struggling economy,” said Evan Kaltschmidt, COO.

The new centers are located in California, Georgia, Illinois (2), Michigan (3), New Jersey, New York, Ohio, Pennsylvania, Texas and Virginia.

Greensboro, N.C. -- RioCan Real Estate Investment Trust and Tanger Factory Outlet Centers announced Tuesday they will acquire two outlet centers in the Montreal area.

The pair will co-purchase Les Factoreries St. Sauveur and Bromont Outlet Mall for about $94.7 million Canadian dollars.

RioCan will provide development and property management services and Tanger will provide leasing and marketing services.  The properties will be rebranded as Tanger Outlets.

Both transactions are slated to close in November 2012.

Toronto -- Sears Canada said Tuesday it has debuted a permanent shoppable iPad application for its Wish Book catalog after a temporary launch for the 2011 holiday shopping season.

The app will contain various content throughout any given year, the first of which appears Tuesday in the form of the 60th anniversary Wish Book.

Chicago -- Claire's Stores Inc. said Tuesday that it has opened its first stores in Venezuela and Panama; the Venezuelan store opened on Oct. 12 in Sambil Paraguna Mall in Punto Fijo and the Panama store opened Oct. 27 at Metro Mall.

Claire's has partnered with locally headquartered Grupo David Enterprises as the single franchisee across 16 countries in Latin America. Over time, Claire's said it expects these countries to present a minimum 100 stores market opportunity.

 

New York -- In a surprise announcement on Tuesday, Apple Inc. said its retail senior VP John Browett abruptly left the company on Monday. Another senior-ranking staffer iOS software senior VP Scott Forstall, will exit next year.

London -- Barnes & Noble said Monday that its subsidiary Nook Media will partner with U.K.’s largest supermarket chain Asda to sell the Nook reader in 300 Asda stores across the U.K.

Barnes & Noble said it plans to expand the expected number of U.K. retail outlets to over 2,500 and include various online retail platforms as well. Terms of its deal with Asda weren’t disclosed.