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Marketing

  • Dollar General making its way to the Golden State

    GOODLETTSVILLE, Tenn. — Dollar General announced its plans to expand its operations to California in 2012.

    The California announcement comes on the heels of the company’s planned expansions into three new states in 2011 — Connecticut, Nevada and New Hampshire. California would be Dollar General’s 39th state.

    The company said it plans to serve shoppers in rural, suburban and metropolitan markets.

  • Panasonic names head marketer

    SECAUCUS, N.J. — Panasonic Corporation of North America has appointed Betty Noonan to lead its marketing and branding functions. Noonan, who was most recently VP and director of Kodak's worldwide consumer marketing operations, will be responsible for integrating the company's marketing and enhancing the Panasonic brand.  

  • Commitment to low prices meets obligation to shareholders

    Walmart took prices up in April, and the average gap with competitors narrowed to 16.8% from 17.8% the prior month, according to the most recent monthly survey of prices conducted in the Dallas and Chicago markets by Credit Suisse. The firm also found that Walmart has been among the most aggressive in terms of passing through inflation to customers. During the past three months, Walmart’s prices on the 60 food, health and beauty and household items the firm tracks each month increased 2% during the past three months and over the past year prices have risen by 3.6%.

  • Executive departures don’t diminish growth potential in China

    The resignation of two top executives at Walmart China earlier this week initially seemed a rather stunning development given China’s importance to Walmart’s future and the fact that the company just held an analysts meeting in Shenzhen in late March. However, Walmart is now looking to capitalize on compelling growth prospects in the world’s second largest economy without the services of CFO Roland Lawrence and COO Rob Cissell. Walmart announced their simultaneous departure, but did not identify replacements.

  • Costco sets bar high again for Sam’s Club

    The warehouse club channel remains one of the hottest segments in retail as evidenced by the solid third-quarter results Costco reported earlier this week on the heels of the equally solid first-quarter results Sam’s Club reported last week.

    Although the company’s operate on different fiscal years, the quarterly periods are comparable with only one week separating Costco’s May 8 third-quarter end date from Sam’s Club’s April 30 end date.

  • America's Got Talent star gets Target deal

    MINNEAPOLIS — Target announced that it is partnering with soprano singer, Jackie Evancho, for the exclusive, deluxe edition of her first full-length studio album, “Dream With Me.” The deluxe edition, which includes four additional new songs, is currently available for pre-order at Target.com, and will be at Target stores nationwide beginning June 14.

  • Delhaize Group elects new members to board

    BRUSSELS — The Belgium-based parent company of Delhaize America, which operates such banners as Food Lion and Harveys in the United States, has elected new members to its board of directors.

  • Mega Brands to create Thomas & Friends construction sets through renewed licensing deal

    MONTREAL — Mega Brands announced that it has extended its licensing agreement with Hit Entertainment to  develop construction sets based on Thomas & Friends.

    Under the expanded contract, Mega Brands is granted the global rights to create all-new construction toy sets based on the exciting world of Thomas & Friends, including new iconic characters and Island of Sodor destinations straight from the popular long-running television series, according to a press release.

  • A tale of two meetings at all-day affair

    Walmart is scheduled to hold its annual shareholders’ meeting one week from today, and the event is a tale of two meetings. One the one hand, there is the pageantry and puffery of the actual shareholders meeting, which runs from 7 a.m. to about 11 a.m. central time. If the company holds true to form the event will be a high-energy, star-studded affair that is long on style and short on substance with a dollop of official business thrown in. The event is designed primarily for the thousands of employees who attend from throughout the U.S.

  • Target reveals initial locations in Canada

    MINNEAPOLIS — Target has unveiled the first wave of the Zellers sites it will be taking over in Canada, representing 105 locations in all 10 Canadian provinces. The vast majority of the sites will become Target stores after securing the necessary construction approval for extensive renovation. The stores will open beginning in 2013.

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