Marketing

It takes a special type of person to work at Walmart, according to chief information officer Rollin Ford, who told those assembled at the company’s shareholders’ meeting that customer service is in their DNA.

Ford, a 28-year Walmart executive, was called into service for a brief presentation at the meeting to recount his experience of working at Walmart while founder Sam Walton was still alive, since most of the thousands of store associates and many of the executives who attended the event joined the company after Walton death nearly 20 years ago.

An amazing variety of people shop at Walmart stores, which is understandable given the company’s often cited statistic that 140 million people visit its stores weekly. This diversity of customers is one of the things that makes Walmart unique as this video from singer Jessica Frech cleverly illustrates in a light-hearted way. Click here to watch.

SALT LAKE CITY — Overstock.com has announced the unveiling of the O.co Coliseum, the new name of the Oakland-Alameda County Coliseum, home to the NFL Oakland Raiders and the MLB Oakland Athletics. The O.co Coliseum signage will make its debut on June 7 when U2 performs in the facility.

According to Overstock.com, the company is using the naming of the coliseum to promote its transition to a .co domain name.

MINNEAPOLIS — ValueVision Media, a premium interactive retailer via TV, Internet, mobile and social media, operating under the "ShopNBC" brand, announced that Nathan Martin, has been appointed VP fulfillment.

Martin joins ShopNBC with nearly two decades of manufacturing and distribution experience. Most recently, he served as assistant general manager at United Stationers Supply Company. Previously, he held management positions at Cost Plus, QVC, and Verbatim Memory Corporation.

Ann Arbor, Mich. -- Borders Group executive VP and chief merchandising officer Michele Cloutier has resigned, Borders said in a late afternoon Friday filing with the U.S. Securities and Exchange Commission.

It is the latest in a string of high-level departures from the bookseller as it struggles to emerge from bankruptcy protection.

On Thursday, the company received a deadline extension until mid-October to file a plan to restructure. An attorney for Borders said parts of the company could be sold in as quickly as two weeks.

New York City -- Office Depot has reached an agreement with Colorado’s attorney general to offer a refund to about 115 Colorado governmental agencies and nonprofits in connection with the sale of office supplies between January 2006 and March 2009, the Denver Business Journal reported.

The agreement calls for the chain to refund customers as much as $189,000.

BENTONVILLE, Ark. — Wal-Mart Stores's board of directors has approved a new program authorizing the company to repurchase $15 billion of its shares, the company announced at its 41st annual meeting of shareholders Friday. This program replaces the previous $15 billion program, announced on June 4, 2010, that had approximately $2 billion of remaining authorization. Under the program, repurchased shares are constructively retired and returned to unissued status.

LEXINGTON, Mass. — The Stride Rite Children's Group announced it will donate a new pair of shoes to Kids in Distressed Situations for each ticket purchased during K.I.D.S. Day in New York, a celebratory event taking place on June 5.

Stride Rite also announced that its president, Sharon John, has been appointed to the K.I.D.S. board of directors as a member of its marketing committee.

Since 2006, Stride Rite has provided more than $3 million in new shoes to over 280 nonprofit agencies in the K.I.D.S. network. 

BENTONVILLE, Ark. — After nearly four hours of music, cheering, celebrity appearances and brief presentations by senior executives, Wal-Mart Stores president and CEO Mike Duke wrapped up the company’s annual shareholders’ extravaganza Friday morning by sharing five priorities associated with serving what he called the next generation of customers.

Given all the talk of EDLP at Walmart’s annual shareholders’ meeting, it was understandable the company chose Maki Nakamura, chief merchandising officer at Walmart Japan, as the recipient of the Sam M. Walton Entrepreneur of the Year Award.

Walmart’s Seiyu stores in Japan have been implementing every day low prices for several years, and the company’s patience has finally paid off with improved business results in what has been a challenging market.