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An interesting conversation around shopper insights
Former and short-time Walmart executive Robert Atencio is among a group of marketers slated to interview former P&G chairman and CEO A.G. Lafley during an event called Shopper Insights in Action. The 11th annual event is billed as a riveting brainstorming session in which the former P&G head will share thoughts on the future of research, marketing, retail and the evolution of the changing consumer. Atencio, who formerly served as VP insights and customer strategy at Walmart, is currently VP global insights at Pfizer Consumer Healthcare.