Brand Athletics changes name to Lids Team Sports

Tigard, Ore. -- Regional sports dealer Brand Athletics said Thursday it will operate solely under the name Lids Team Sports, a division of Indianapolis-based Lids Sports Group. Lids acquired Brand Athletics in 2010.



The Lids Sports Group, operating within Genesco subsidiary Hat World, is comprised of the Lids retail headwear stores, the Lids Locker Room specialty fan retail chain, the Lids Clubhouse retail stores, the Lids Team Sports wholesale team sports business and its Internet businesses.