Marketing

Mexico City, Mexico -- DemandTec said Thursday that Latin America’s largest drugstore retailer Farmacias Ahumada S.A. (FASA) has extended its agreement to use DemandTec’s advanced pricing analytics to drive profit and customer loyalty.

Dallas -- A Wednesday report in the Dallas Business Journal said that Neiman Marcus has hired a new chief human resources officer.

Sandra Brooslin-Viviano joined the company on July 18 as senior VP human resources, succeeding the newly retired Maritea O’Dea.

Brooslin-Viviano, 55, was previously executive VP human resources for New York and Co.

Matthews, N.C. -- Family Dollar Stores said Thursday that it has named Christopher Nielsen to the position of VP -- loss prevention.

Nielsen will report to Bryan Venberg, senior VP – human resources.

He began his career at Family Dollar in 1998 as regional loss-prevention director, and was promoted to regional VP in 2001.
 

Naperville Ill. -- OfficeMax announced Thursday that Steve Parsons has been named executive VP and chief human resources officer for the office supply chain, effective July 25.

Parsons will report to Ravi Saligram, president and CEO, and will be responsible for all aspects of global human resources for the company, including talent management, compensation and benefits, training, leadership development, recruitment, diversity, and internal and corporate communications.

Most recently, Parsons was senior VP human resources at Rite Aid Corp.

FRAMINGHAM, Mass. — Staples announced that Rico Rodriguez, of TV's "Modern Family" will star in the retailer's new back-to-school campaign. 

"Staples is the top destination for back-to-school shopping with great deals all season long," said Jevin Eagle, EVP merchandising and marketing for Staples. "We have amazing deals and a huge selection of school supplies and technology for students."

NEW YORK — Kmart is changing its approach to fashion with a new campaign focused on individual style rather than name brands or trends. The campaign, titled "Money can't buy style," will debut this fall and will feature non-actors in Kmart looks they've created themselves.

SALISBURY, N.C. — Food Lion unveiled Wednesday six new stores in the Greenville, S.C., area market.

NEW YORK — Reality TV star Audrina Patridge will continue her partnership with Iconix Brand Group and will appear in a television commercial for the company's Bongo brand, which is sold exclusively at Kmart and Sears.

FRAMINGHAM, Mass. — Staples has announced the promotion of Christine Putur to CIO. In her new role, Putur will have global responsibility for information technology strategy and execution. Putur will report to John Mahoney, Staples vice chairman and CFO.

"Chris has demonstrated great leadership at Staples," said Mahoney. "She has deep knowledge of our customers and company with proven ability to align information systems to business goals. Chris will drive the IT organization as an important part of our success in the years to come."

PLANO, Texas  — JCPenney said Tuesday that its veteran marketing chief Mike Boylson has retired from the company. His successor will be selected by newly minted CEO Ron Johnson in what will be the former Apple executive’s first senior-level appointment at JCPenney.

Boylson was with the department store chain for more than three decades, the last eight years as chief marketing officer. He said in June he would retire from the company on July 1, according to a JCPenney spokeswoman.