Marketing

PORTLAND, Ore. — Columbia Sportswear Company will sponsor three freestyle ski teams during the 2012-13 World Cup season and the 2014 Winter Olympics in Sochi.

Russia completes the trifecta, having signed on with Columbia this year. It joins Canada, which signed up in 2008 and the United States, which signed on last year.

The March of Dimes trustees elected Deidra Merriwether and Will Smith as the charitable group’s newest board members.

Merriwether serves as SVP and COO of Kmart and Sears format at Sears Holdings and Smith is SVP of marketing for Brown Shoe Company. Merriwether and Smith join a group of more than 30 trustees as the organization prepares to celebrate its 75th anniversary next year. March of Dimes trustees, who serve as volunteers, represent the public in governing the organization and advancing its mission. They serve five-year terms.

DALLAS and LOS ANGELES — Sequential Brands Group, a company that owns, markets and licenses a portfolio of consumer brands, including DVS Action Sports, will acquire Heelys, a maker of sports-inspired products targeted to the youth market.

TORRANCE, Calif. — Smack Sportswear, a maker of custom-designed volleyball and beach active apparel, has lured the former True Religion Apparel executive Charles A. Lesser out of retirement and into its CFO spot.

Smack manufactures its Southern California-inspired apparel in its headquarters, five miles away from the home of beach volleyball.

Pepsi announced a multi-faceted partnership with singer, dancer, actress Beyoncé.

The beverage brand first worked with Beyoncé in 2002 and has had a relationship with her ever since. However, Pepsi said the new deal is a true creative and wide-ranging global collaboration that will lead to the development of new content and innovative ways to engage fans, consumers and retailers to benefit both brands.

Laval, Quebec City -- Alimentation Couche-Tard Inc. announced that it has signed, through its wholly owned indirect subsidiary, Mac's Convenience Stores LLC, an agreement to acquire 29 stores, 25 stores are located in Illinois, three in Missouri and one in Oklahoma. The transaction is anticipated to close in December 2012.

All the stores would eventually be rebranded under the Circle K brand. Couche-Tard’s Midwest division would operate 28 of them and the other one would be operated by the Southwest division.

Starbucks blends tradition with innovation, transforming the vault of the historic Amsterdamsche Bank, a landmark building in Rembrandt Square, into its largest store in Europe. The chain’s first “concept” store in Europe, it spans 4,500 sq. ft. and was conceived as a theatre space with a 57-foot coffee bar as its stage, with multi-level areas that provide stages for local bands, poetry readings and other cultural activities. The store will function as a test space for rare and exclusive coffees, diverse coffee brewing methods, and new food concepts.

New York -- CVS Caremark is reportedly looking to expand outside of the United States by acquiring Onofre, the eighth-largest pharmacy chain in Brazil, according to published reports.

The Valor Economico newspaper reported that CVS Caremark plans to pay $313 million to acquire an 80% stake in Onofre and will also assume the company's debt.

“We don’t comment on market rumors,” CVS Caremark spokesman Mike DeAngelis told Drug Store News.