Marketing

NEW YORK — Barneys New York, announced that it has partnered with Lady Gaga for its 2011 holiday campaign.

According to a company press release, Barneys will convert an entire floor of its Madison Avenue flagship in New York City into a dedicated space for the holiday initiative.  Starting in mid-November, "Gaga's Workshop" will be brought to life throughout the fifth floor of the Men's Store at the Madison Avenue flagship, and will also be supported in the store's iconic Madison Avenue windows, the company reported.

IRVING, Texas  — Michaels Stores and procurement management firm announced on Friday a five-year agreement under which LogicSource will provide print procurement and related services to Michaels.

More than $250 million of print and promotional spend will be covered over the life of the contract.

Prior to beginning the relationship, LogicSource conducted a strategic analysis of Michaels’s print production ecosystem, from creative through to distribution, and developed a program designed for cost savings and operational enhancements.

LONDON — Real customers from Walmart's Asda division will be a part of Dove's billboard advertising campaign. 

Ten models were chosen as the winners of a competition that ran through Asda earlier this year. Winners were treated to a makeover, colour consultation and professional hair styling before they stepped in front of the camera. George, Asda's clothing division, provided the attire for the shoot. 

CHICAGO — The first CityTarget in downtown Chicago won’t open until next summer and already the store is assured of healthy lunch and dinner time traffic thanks to the addition of a Pret A Manger restaurant.

 For those who don’t speak French, Pret A Manger means “ready to eat,” and serves as a reference to the restaurant’s offering of such fresh and preservative free food as sandwiches, soups, salads and coffee. Regulars refer to the restaurant simply as Pret.

Target has a lot of things going right for it right now with some decent sales momentum and a mix of current and long term initiatives to drive growth. Even so, Target is in the same boat as other retailers who are posting solid profits, but doing so in an uncertain economic climate where fragile consumer confidence makes it hard to get to aggressive when it comes to forecasting future performance.

Seattle -- Cooking retailer Sur La Table said Monday it will open a flagship store in Hearst Tower, New York City, in late 2011.

The chain’s first NYC space opened in SoHo in 2005 and a second store in the Upper East Side opened in 2010.

The new store will include Sur La Table’s largest kitchen and cooking class program. Customers will be able to take cooking classes, as well as attend events with media partners and renowned chefs from around the world. Cooking classes are currently slated to start in early December.

By Mac Nadel, [email protected]

Bentonville, Ark. -- According to reports by Reuters and Bloomberg on Friday, Wal-Mart Stores is transferring management of its e-commerce business to store-level leadership in developed countries and said that two online executives are leaving the company.

According to the reports, e-commerce leaders in markets such as the United States, Canada and the United Kingdom, will now report directly to the heads of stores in those countries instead of global e-commerce executive Eduardo Castro-Wright.

SEATTLE — In another sign that the U.S. economy is affecting lower-income families more than those in higher earning brackets, luxury retailer Nordstrom reported a same-store sales increase of 7.3% for its second quarter and net sales of $2.72 billion, an increase of 12.4% compared with net sales of $2.42 billion for the same period last year.

LITTLE ROCK, Ark. — Shortly after Nordstrom reported a 20% quarterly earnings gain, fellow luxury retailer Dillard's posted net income of $17.6 million, or 32 cents per share, compared with $6.8 million, or 10 cents per share, for the same period last year.

Same-store sales for the second quarter were up 6%. Net sales for the quarter were $1.44 billion compared with $1.4 billion last year.