Marketing

New York -- The Jones Group Inc. announced Monday it has appointed Greg Clark as chief marketing officer, effective immediately.

Clark will oversee global marketing and brand identity, including spearheading digital media strategy, brand development and creative.

Clark most recently served as the SVP creative marketing for J. C. Penney.

PARK CITY, Utah — Skullcandy has appointed Hoby Darling as president and CEO effective immediately.

SAN FRANCISCO and NEW ORLEANS — InsideView, a provider of customer intelligence, announced that one year after introducing a multi-faceted partnership with Microsoft to integrate InsideView's curated content into Microsoft Dynamics CRM, demand for the joint solution has exceeded expectations, and has provided an opportunity for Microsoft Dynamics channel partners to bring additional value to their CRM customers.

ST. PETERSBURG, Fla. — HSN has partnered with HGTV to launch HGTV Home Outdoor Living, only at HSN. Launching across HSN and HGTV's multiple platforms on March 19, HGTV Home Outdoor Living will redefine the outdoor living retail landscape with top HGTV experts appearing on HSN, including Designer John Gidding, star of Curb Appeal.  The HGTV experts will offer advice and showcase an assortment of high-quality, HGTV-curated, outdoor products, including exclusive HGTV Home branded items. 

VAN NUYS, Calif. — Easton-Bell Sports, a designer, developer and marketer of innovative sports equipment and accessories under the Easton, Bell, Giro, Riddell and Blackburn brands, has announced the following key executive appointments and promotions at Easton Sports:

Minneapolis -- Target Corp. said Monday that it will open 17 southwestern Ontario, Canada store on March 19 and another four on March 28, on the heels of three successful pilot-store launches in the area.

The added slate of openings, said Target, will allow the retailer more opportunity to volume-test in advance of April grand opening dates.

NEW YORK — The Jones Group has named Greg Clark to the position of chief marketing officer, effective immediately. Clark will report to Stefani Greenfield, chief creative officer, and will oversee global marketing and brand identity for the company's portfolio of fashion brands.

By Krisha Brooks, VP engineering services, GMR

Whether the facility is a restaurant or retail storefront, owners and managers can agree sufficient lighting plays a key role in exterior facility safety. On a superficial level, lighting plays a significant role in presenting a warm and inviting storefront for customers. However, from a personnel, customer and branding standpoint, having adequate lighting in place that is regularly maintained, inspected and positioned makes an important difference towards alleviating safety and liability concerns.