Marketing

MISSISSAUGA, Ontario — According to a survey conducted by Leger Marketing on behalf of Walmart Canada, Canadians would pay their mom an average annual salary of $161,287 per year.

PLANO, Texas — Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, has launched a new Ultimate Tangy Honey Mustard flavor potato chip alongside a comical marketing campaign in television, cinema and digital inspired by 1970s grindhouse-style action movies.

Cary, N.C. -- Indianapolis-based Kite Realty Group announced that Petco has leased 12,500 sq. ft. at Parkside Town Commons, located in Cary, N.C.
 
As well, Total Wine & More has leased 23,890 sq. ft. at International Speedway Square, in Daytona Beach, Fla.

SAN DIEGO & DALLAS — Novatel Wireless, a leading provider of intelligent wireless solutions, has entered into a supply agreement with LoJack SCI, a leading supplier of supply chain integrity and tracking solutions, which will help companies protect their supply chains.

Irvine, Calif. -- Passco Cos. announced that Larry Sullivan has been named president, effective May 30.

Sullivan, who currently serves as CFO and CFO of Passco, succeeds William Winn, who recently resigned.

William Passo, founder, will remain in his current position as CEO.
 

Mississauga, Ontario -- Target announced the soft opening dates for 24 locations in Western Canada, with 22 stores opening on May 7 and two  opening on May 14.

The openings, which include stores in British Columbia, Alberta and Manitoba, follow the opening of 24 stores across Ontario. As previously announced, Target plans to open 124 stores across Canada throughout 2013.

A new ad campaign that seeks to show "the real Walmart" from the perspective of customers, employees and suppliers is sure to ignite renewed debate over the company’s impact.