Marketing

New York -- A Thursday report by Bloomberg said that U.S. consumer confidence for the week ended May 19 advanced, indicating that Americans’ outlook on the economy is optimistic.

The weekly Bloomberg Consumer Comfort Index increased to minus 29.4 from minus 30.2 the prior week. A measure of personal finances was positive for a sixth consecutive week, the longest stretch in more than five years, according to Bloomberg.

CHESAPEAKE, Va. — Dollar Tree achieved the highest first-quarter operating margin in its history in the first quarter ended May 4.

Consolidated net sales for the first quarter ended May 4 were $1.9 billion, an 8% increase from $1.7 billion for the quarter ended April 28 last year. The value retailer saw a comparable store sales increase of 2% on top of a 6% increase for the first quarter last year.

Kearney, Neb. -- The Buckle reported Thursday that net income for the quarter ended May 4 fell slightly to $37.6 million, compared with $37.8 million in the year-ago period. Results were impacted by higher operating expenses.

Revenue increased 2.3% to $269.7 million from $263.8 million, and same-store sales edged up 1.2%.

SAN ANTONIO — This Memorial Day weekend, Walmart and Sam's Club will launch the company's initiative to hire 100,000 veterans throughout the next five years.  

The event will take place Saturday, May 25, from 11 a.m. to 2 p.m. at the Walmart supercenter located at 8923 W. Military Rd. Lunch and giveaways will be provided by Walmart and Sam's Club suppliers, including Johnsonville's World's Largest Grill. The event is part of the continuing Saluting Heroes Together campaign, which Walmart launched May 18 with Operation Homefront. 

Dallas -- Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction-rich data announced its retail services business has signed a multi-year agreement to provide private label credit card services for multichannel computer and electronics retailer TigerDirect, a subsidiary of Systemax, Inc.   

NAPERVILLE, Ill. — OfficeMax Workplace, the U.S. business-to-business division of OfficeMax, has expanded its IT Lifecycle Management Services to help customers streamline their technology work environments. 

The company has added HP Networking solutions to its portfolio, which also includes technology offerings from Motorola and Cisco. The move provides organizations with more options to modernize their wireless and wired networks, increase productivity, unify digital communications and grow their networking capacity. 

BENTONVILLE, Ark. — Walmart has appointed Dan Bartlett, former senior counselor to George W. Bush, as its EVP of corporate affairs. Bartlett was most recently president and CEO of the U.S. arm of Hill+Knowlton Strategies, a global business advisory firm serving corporations, nonprofits and associations in 52 countries.

MENOMONEE FALLS, Wis. — Kohl’s has appointed Starbucks executive Michelle Gass to the newly created position of chief customer officer. She will report directly to Kohl’s chairman, president and CEO Kevin Mansell.

Gass, who joins Kohl’s on June 17, will have leadership responsibility for Kohl’s branding across all channels. She will oversee all marketing efforts, the company’s high growth e-commerce business on Kohls.com and the customer’s total omnichannel experience.