Marketing

SHANGHAI — Hershey is heading to China to launch a candy brand called Lancaster, marking the first time in its 120-year history that the company has launched a new brand outside of the United States. It’s also the first time in 30 years that Hershey launches a brand that is neither a brand extension nor an acquisition.

The brand will be available in the cities of Wuhan, Hangzhou and Chengdu in June, with wider distribution following next year. 

Philadelphia – Urban Outfitters, Inc. reported stronger than expected net sales, which drove a 39% increase in net earnings. The specialty retailer reported record total net sales of $648 million during first quarter fiscal 2014, up 14% from $568 million in the same quarter last year. Net earnings for the quarter were $47 million, higher than analyst expectations and up 39% from first quarter fiscal 2013.

MENOMONEE FALLS, Wis. — Kohl’s has donated $1.5 million to Children’s Hospital of Wisconsin on behalf of Kohl’s Cares, the company’s philanthropic arm. 

The money will fund the Kohl’s Cares Grow Safe & Healthy program designed to make Wisconsin kids and families aware of safety risks in and out of their homes, and the necessary steps to help avoid injury. The $1.5 million gift represents the largest corporate donation to Children’s Hospital of Wisconsin this year.

CAMP HILL, Pa. — Rite Aid announced the election of former Blue Shield of California president, chairman and CEO Bruce Bodaken to its board of directors. 

CAMP HILL, Pa. — Bruce G. Bodaken, former chairman, president and CEO of Blue Shield California, been named to the Rite Aid Corporation board of directors. Bodaken, 61, served with Blue Shield for 18 years, including 12 in his most recent role, and currently serves as director and audit committee chairman of WageWorks, Inc. He is also a member of the Institute of Medicine’s Roundtable on Value & Science-Driven Health Care.

SAN LEANDRO, Calif. — The North Face, the outdoor product company specializing in outerwear, footwear and backpacks, is partnering with state parks around the country to encourage participation in outside activities. 

ELK GROVE VILLAGE, Ill. — Topco Associates LLC has hired former Limited Brands executive Paul Matthews as the company’s EVP and chief supply chain officer, reporting to president and CEO Randy Skoda. 

Topco provides aggregation, innovation and knowledge management solutions for leading food industry member-owners and customers. Matthews will oversee procurement of the company’s corporate brand and perishable products as well as the company’s logistics, supply chain management and quality assurance areas.

Former Nike executive Tony Moralejo has been appointed chief development officer at Church’s Chicken. Moralejo will be responsible for domestic and international expansion for the global chicken chain, as well as franchising, re-imaging, construction and real estate management. 

He will report directly to president and CEO Jim Hyatt and will be a member of the brand’s executive team.