Marketing

Office Depot has launched a new rewards program with several loyalty enhancements even as it moves closer to consummating its merger with OfficeMax.

The company’s new program, called simply Office Depot Rewards, is designed to reward shoppers for spending money, sharing information about themselves and recycling. It is a novel approach that is intended to offer a more customized approach to shoppers’ unique behaviors and preferences.

ATLANTA — The HoneyBaked Ham Company is gearing up for aggressive growth in the Northeastern U.S., and plans to sign more franchise deals in areas where demand for the brand is growing.

PARIS — Louis Vuitton has tapped billionaire heiress Delphine Arnault as the company’s EVP. As the second in command, the daughter of LVMH CEO Bernard Arnault will oversee all product-related activities of the Louis Vuitton House.

Deerfield, Ill. – Walgreens posted gains in sales and earnings during its fiscal third quarter 2013, but still came in below the expectations of Wall Street analysts. Earnings rose 16% to $624 million from $537 million in the third quarter of fiscal 2012. However, excluding certain items, analysts had expected earnings of close to 30 cents a share higher for the quarter.

Los Angeles - Sport Chalet said Tuesday it has launched its fourth-consecutive Treasure Hunt dive, which invites certified scuba divers to participate by diving to find six sunken treasure bars hidden in diving locations off the northern and southern California coasts and in a special marine destination in Arizona.

From June 25 to 18, Sport Chalet will release one clue every Tuesday and Thursday to help divers identify the secret locations of the six gold-painted treasure bars; clues will be posted online and in all participating Sport Chalet retail stores.

Bentonville, Ark. - Mike Duke, president and CEO of Wal-Mart Stores, released the following statement in response to President Obama’s renewable energy address on Tuesday:

FORT WORTH — One doesn’t normally associate social media with Dickies, but the global workwear maker is teaming up with pitcher R. A. Dickey to launch a contest on Facebook and using the social media site to extend its reach.

The contest, called Built to Work, recognizes the dedication and contributions of blue-collar workers from all walks of life — that is, the target consumer which Dickies aims to outfit with its apparel. 

Boca Raton, Fla. -- Orin Rosenfeld has founded Rosenfeld Realty Advisors.

As president of the new firm, Rosenfeld will draw on 18 years of commercial real estate experience with CBRE and NAI Merin Hunter Codman. The company will specialize in office and retail real estate and will represent both landlords and tenants across South Florida.