Marketing

BENTONVILLE, Ark. — While competitors are in the midst of promoting back-to-school offers, Walmart is touting its familiar everyday low prices message and promising its customers gimmick-free pricing all season long. 

Furniture chains of North America have united — in the digital space, that is — in the form of a re-launch of Furniture.com.

Described as a “unique online shopping experience powered by the merchandising and service capabilities of top brick-and-mortar furniture chains,” the partnership includes RoomsToGo, Schottenstein Stores and Leon’s Furniture of Canada.

The retailers will provide sourcing, warehousing and delivery capabilities for the e-commerce site, planned to be re-launched later this year.

Aston, Pa. -- Action Services Group, a national lighting, sign and electrical maintenance and service company, said that it has been officially authorized as a member of the PICS Consortium.

DropShip Commerce, a provider of distributed supply chain management solutions to mid-market retailers, appointed of Scott Lemon as VP of technology.

Lemon will oversee the firm’s software as a service-based, on-demand platform to help retailers and manufacturers use the virtual supply chain to be more responsive to consumer demand in the age of e-commerce.

NEW YORK — Kellwood Company, a leading apparel manufacturer and marketer, has appointed Lynn Shanahan to the newly created role of CEO of Kellwood Brands. 

COLUMBUS, Ohio — Big Lots EVP and CMO John C. Martin has announced his plans to retire. He will remain with the company until his successor is appointed, and has committed to provide guidance to his successor and the company through May 2014.  

Big Lots has retained SpencerStuart to conduct a search of external potential candidates.

Fort Worth, Texas -- As part of a previously announced plan to expand into non-traditional channels, RadioShack said its first shop-in-shop college store has opened at the University of Texas at Austin.

Located within the University Co-op bookstore, the RadioShack-branded section features consumer electronics products geared toward college kids. The Top Tech at UT Students' Fingertips RadioShack's retail space consists of a 12-ft. section of wall located on the first floor of the Co-op, and features items such as headphones and Bluetooth speakers.

Oak Brook, Ill. – McDonald’s has signed a contract with Vietnamese businessman Henry Nguyen to serve as a developmental licensee for the company in Vietnam.

Nguyen, founder of Good Day Hospitality and managing partner of IDG Ventures Vietnam as well as a former part-time McDonald’s store employee in the U.S., is expected to open Vietnam’s first McDonald’s restaurant in Ho Chi Min City in early 2014.