Marketing

HERSHEY, Pa. — The Hershey Company  has named Leslie Turner SVP, general counsel and secretary, effective July 9.

In her new role, Turner will lead Hershey’s legal, government relations, corporate security and corporate secretary functions. She will report to John Bilbrey, president andCEO, The Hershey Company. She also will serve as a member of the company’s global leadership team.

IRVINE, Calif. — Vizio has agreed to let Curtis International Ltd., which sells digital televisions in the United States and Canada under the Curtis brand, become a licensee under Vizio's QAM patent portfolio. The parties have not disclosed financial terms of the agreement under which Curtis has agreed to make royalty payments to Vizio for sales of licensed products.

DAVENPORT, Iowa — Von Mauer may not be a household name in the retail world, but the Davenport, Iowa-based department store chain must be doing something right with its online business.

MINNEAPOLIS — Target is taking “The Amazing Spider-Man” fan experience beyond the big screen with a selection of merchandise inspired by the summer action movie.

Week in and week out, Walmart wins on the pricing front with the biggest unknown being the magnitude of the spread between it and competitors, several reports out this confirmed.

Deb Weinswig at Citigroup looks at prices in three U.S. markets every two weeks and her most recent assessment showed Walmart beating Kroger by 12.1%, Safeway by 17.4%, Supervalu by 20.6% and Target by 4.8%.

Richfield, Minn. -- The interim CEO of Best Buy told shareholders Thursday that the company is committed to changing its fundamentals in order to operate closer to its potential.

Mike Mikan is trying to right the electronics retailer’s ship as it attempts to recover from the sudden – and unseemly – departure of CEO Brian Dunn as well as the ensuing resignation from chairman and founder Richard Schultz over the last two months.

Armonk, N.Y. -- A survey released Thursday by IBM found that chief marketing officers and chief information officers must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks.

Davenport, Iowa -- Department store retailer Von Maur said Thursday it has begun construction on an expansion of its e-commerce fulfillment center to support continued growth in its web presence.

Projected for completion in October 2012, the expansion will add an additional 73,000 sq. ft. to the company's current 46,000-sq.-ft. center in Davenport, Iowa.

Parking lots serve as the first point of entry for customers and, as such, are an important brand touchpoint. Chain Store Age spoke with Dan Flaherty, national accounts executive, Ultimat/Crius Corp., about how retailers can maintain a positive first impression without breaking the budget.

What, if any, impact does a badly maintained retail property have on customers? Can it affect business?

Compared with most other industries, retail companies face shorter time horizons and tighter metrics. The pressure to perform is great, which perhaps explains why many retail firms are having trouble holding onto their top executives.

For example, one major U.S. retailer recently suffered the departures of a senior marketing executive, a division president and another executive VP, all within the space of a few months. One of those executives had lasted only five months, while another had a tenure of less than two years.