Marketing

Last week it was veteran retail analyst Walter Loeb bemoaning what he viewed as Walmart’s deteriorating store standards. This week Ad Age took aim at the company’s brand image.
 
In a piece by Simon Dumenco, he recounts how early shopping experiences at Walmart stores were an eagerly anticipated experienced. However, like Loeb Dumenco took a shot at the store experience and then when a step further.

Back-to-school shoppers get a free three day pass at Sam’s Club beginning August 2, as part of an initiative to increase membership at the warehouse club.

Sam’s is inviting shoppers to visit its more than 600 clubs beginning Friday, August 2, without paying any type of membership fee or non-member surcharge. The retailer has conducted similar open house events in the past as a means to expose shoppers to the Sam’s Club experience and hopefully convert a meaningful number to dues-paying members, at either the $45 base membership level or $100 Plus member level.

DALLAS — Neiman Marcus is getting set to deck its flagship downtown Dallas location in gold and pink to celebrate beauty brand Mary Kay's 50th anniversary.

Known for its high fashion window displays, Neiman Marcus — which is headquartered in Dallas — has dedicated four of its windows to the brand's milestone and to its founder, Mary Kay Ash.

Walmart.com is already a large, fast growing and dynamic organization, but global e-commerce president and CEO Neil Ashe is intent on executing an integrated vision of commerce that no one else has — or can.
 

St. Louis — Build-A-Bear Workshop narrowed its second-quarter loss to $6.2 million from $7.5 million in the year-ago period, boosted by improved sales and store productivity.

Total revenues were $81.9 million , up 1.9% from the $80.4 million reported in the second quarter of 2012.  Same-store sales rose 7.3%, including an 8.6% increase in North America and 1.7% increase in Europe. E-commerce sales rose 5.2%.

Canton, Mass. -- Dunkin’ Donuts announced  that it has signed its first Southern California multi-unit store development agreements,  with four franchise groups for a total commitment of 45 locations. 

The first restaurants are expected to open in 2015 in Orange and Los Angeles counties. Some non-traditional Dunkin' Donuts locations may open over the next several months. 

Increased fulfillment costs and other expense pressures caused Amazon.com to report a second quarter loss of $7 million even though sales increased 22% to $15.7 billion.

The company said its sales would have increased 25% were it not for a $392 million headwind related to unfavorable foreign exchange rates. The net loss of $7 million, or two cents a share, was a reversal from the same period the prior year when a profit of $7 million, or one cent a share, was reported.

Alameda, Calif. -- MBH Architects has appointed Klas Eklof and Oliver Mellows as principals for the 170-person firm.

Eklof and Mellows, each both employees of MBH for more than a decade, are looking forward to expanding their leadership roles during a time of exciting growth with increasing portfolios and branded projects, expanding opportunities for the firm.

MBH specializes in retail, residential, hospitality, mixed-use, workspace, and healthcare architecture and design. Their portfolio includes many well-known global clients and projects.