Marketing

BOCA RATON, Fla. — Office Depot is supporting Lady Gaga's Born This Way Foundation by offering an exclusive line of products designed to empower youth and inspire bravery.

NEW YORK — Macy’s has partnered with celebrity chef Marcus Samuelsson for an exclusive cookware collaboration with celebrity chef and Macy’s Culinary Council member, Marcus Samuelsson. The “Marcus Samuelsson American Table for Belgique” collection will launch in September 2012, exclusively at Macy’s and on Macys.com.

DENVER — ShopAtHome.com, a coupon search engine, announced that Tim Mayer has joined the company as VP marketing.
 
In his new role, Mayer will be responsible for spearheading this objective, overseeing user experience and member engagement.

LOS ANGELES — Katie Bayne, president and general manager of sparkling beverages for Coca-Cole North America, has been elected to the American Film Institute's board of trustees.

ABILENE, Kan. — Alco Stores has promoted Brent Streit to SVP marketing and e-commerce.

Streit, a native of Downs, Kansas and a graduate of Kansas State University with a Bachelor of Science degree in Marketing, has more than 20 years of experience in retailing. In 2001 he joined Alco, then known as Duckwall-ALCO Stores Inc., as a buyer. Since then he has held increasingly responsible positions in supply chain management, marketing and business development.

A partnership between New York designer Liz Lange and Target has contributed to a transformation of the maternity wear market over the past decade, according to Target’s hometown newspaper the Star Tribune.

A recent article on the partnership and its success quoted Lange and even got SVP Trish Adams to hold still for a photo shoot at a downtown Minneapolis store.

BATTLE CREEK, Mich. — Kellogg Company has once again been named one of the "40 Best Companies for Diversity" in 2012 by Black Enterprise magazine. The recognition reflects the company's ongoing commitment to diversity and inclusion and marks the sixth time Kellogg has been named to the list.

Abilene, Kan. -- Alco Stores announced the promotion of Brent Streit to senior VP marketing and e-commerce.

Streit in 2001 he joined Alco, then known as Duckwall-Alco Stores, as a buyer. Since then he has held increasingly responsible positions in supply chain management, marketing and business development.
 

Having past the calendar’s mid-point, we thought it would be interesting to take a look at the most viewed stories of the year to date on Chainstoreage.com. (Based on the results, it’s clear that J.C. Penney is shaping up as THE story of 2012.) Here are the Top 10 stories of the first six months:

Philadelphia -- Visionworks, the largest wholly owned U.S.-based optical retailer, has opened its first store in the Philadelphia area. Located in Deptford Township, N.J., it is the first of more than 25 stores expected to open in the market through 2013.

The San Antonio-based retailer plans to open 17 stores before the end of 2012 and additional locations by April 2013.